Personal Experience Going to College Essay - 734 Words

We all have many different routes we want to take after high school. We all get to choose what we want to do with our lives. Some choose to start working, go to college, or even travel. As for me, I chose to go to college. At first I would not even consider going to college. Overtime I was encouraged by my parents and college students. That is when I knew it was something I wanted to do. Although many people think that college is a waste of money, college can help you get a good job, help secure your future, be open to new opportunities, and you can even meet you lifelong friends. Many people don’t want to go to college because it is expensive. They think that it is just a waste of money. They don’t realize that it is more like an†¦show more content†¦I’m not sure which to choose now, but I will have it figured out. Going to college right after high school will help me answer that question. College will help you decide what career you love and want to wo rk in. Who knows, you might even end up discovering and taking a career direction you never thought you’d take. Even if you decide later on in life that you don’t want that career anymore, you can just go back to college for a new one. So later in life if I decide I want to other career path, I can always go back. Growing up, most of us don’t really experiment the world around us. We are in our comfort zone and don’t ever leave it. College can give you many opportunities to explore the world and find out who you really are. You can expand your interests and reach your goals. You can discover things about yourself you didnt know. Getting a college education isnt just about being able to get a good job. It can help you with so much more that will help you in life. Obviously you won’t learn everything in college. But going can teach you all the basics you need to know about life. It can teach you so many more skills than just those you need to get a j ob. You get to the chance to meet new people and get to know them. You meet people of all races, religions, and more. It can help you have a more open mind about things in life. College is when you can test yourself and see what you can achieve. Let be honest, afterShow MoreRelatedBenefits Of Borrowing Money While At The Same Time Should You Borrow993 Words   |  4 Pagesstudent loans its always an issue of is there enough money for expenses while attending college. There are benefits of borrowing money while at the same time should you borrow. Students use loans for various reasons, but for some loans are just a financial burden. This article is researched on twelve students from a community college. All the students had taken out loans for school purposes as well as personal purposes, but in all reality for school purposes. Here we have studies done on differentRead MoreMy Motivation For A Student865 Words   |  4 Pagesthat I am a high school senior, and it would make me a challenger student. This is good for college applications. Also, since I am taking college level courses, I can transfer the credits I earn here to the college I plan on attending next year. Aside from these factors, I personally thought it would be a good opportunity to see what college is like and to get a feel for what I like and dislike about college life. Mills’ Theory can be described as the interactions between people and their environmentRead MoreCollege Education : High School College886 Words   |  4 Pagesschool seniors that get affected by the transition from college life. They are overly optimistic and confident in their ability to manage the challenges they will encounter in college. 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Living on your own in the realRead MoreDifference Between High School And College1294 Words   |  6 Pagesauthors essay is effective on distinguishing the difference between high school and college, but still still need to fix on being more in depth and also work on grabbing the audience attention. The authors have good structure by comparing and contrasting because it helped to give the difference between high school and college, to inform their audience, which is new incoming freshman s on what to expect in college. Comparing and contrasting makes a good argument, because it gives audiences the similaritiesRead MorePositives And Negatives Of College Students1518 Words   |  7 Pagesinstitutions. The number of colleges has decreased in since 1930, as the trend was to consolidate small schools. In the fall of 2015, there is an estimated 20.2 million students expected to attend American colleges and Universities (Fast Facts, 2016). 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I have missed several opportunitiesRead MoreThe Stress of Attending College1326 Words   |  5 PagesDeciding to go to college is the hardest decision a student can make and the most stressful. Caused by many reasons, the stress is present whether one is in their first year of college or their last. Deciding to attend college is frightening for students; this is because it means going into the world and growing up. Along with the decision come a number of stressful responsibilities and changes that a student has to put up with . The reasons for so much stress fall into one of three categories: academicRead MoreThe College Debate On College1238 Words   |  5 PagesThe Great College Debate The college debate is a hot topic and whether or not to attend college is a question that is increasingly harder to answer. At some point in every young adult’s life, and sometimes not so young, they must make the decision about whether or not to pursue a college education. For some, going to college is something they always knew they would do; while others agonize over the importance of a college education and the burden of taking on a large amount of debt to pay for itRead MoreMy College Life Experience1121 Words   |  5 PagesMy college life experience started in 2016, when I finally decided what it was I going to become. College will not only help me with my own personal goals, but it will help with preparing for my future career. Marketing Management is what I am studying for and I know a few things that I expect to learn while educating myself on this specific subject. There are, of course, many new things I am looking forward too when getting my diploma and degree. On ce I receive my degree from Coastal Pines Technical

Macro Economics - Business Cycles - 1410 Words

Business Cycles Business Cycles ââ€" º The value of real GDP over time shows periodic fluctuations in its movement ââ€" º The business cycle refers to the periodic fluctuations of economic activity about its long term growth trend ââ€" º The Business cycle is the more or less regular pattern of expansion (recovery) and contraction (recession) in economic activity around the path of trend growth. ï‚ § At cyclical peak, economic activity is high relative to trend ï‚ § At a cyclical trough, the low point in economic activity is reached. The business cycle Potential output Real GDP 3 3 2 2 4 41 1 O fig Time Trend output 4 Actual output 4 Business Cycles ââ€" º The trend path of output is the smooth path of†¦show more content†¦ers Interest Rate Spread Delivery Times Stock Prices New Building Permits Average Work Week Unemployment Claims Indicators of Business Cycle Co-incident Indicators Payroll employment Personal income Manufacturing and trade sales Industrial production Indicators of Business Cycle Lagging Indicators Unemployment duration Inventories to sales ratio Inflation rate for services Outstanding commercial loans Consumer credit to personal income ratio Prime interest rate Need for Macroeconomic Stability ââ€" º Large fluctuations in output, employment and inflation add to uncertainty for businesses and consumers, and can reduce the economy s long-term growth potential ââ€" º Stability allows businesses, individuals and the government to plan more effectively for the long term, improving the quality and quantity of investment in physical and human capital and helping to raise productivity Stabilization Policies ïÆ'Ëœ Stabilization Policies: Actions taken to impact aggregate demand to moderate the expansion and contraction phases of the business cycles ïÆ'Ëœ Stabilization policies are fiscal and monetary policies used to combat the cyclical movements Purpose: ïÆ'Ëœ During an economic expansion moderate the growth rate of aggregate spending (equitable distribution) ïÆ'Ëœ During an economic contraction (recession) increase the aggregate spending Stabilization Policies ïÆ'Ëœ Monetary Policy: Aims toShow MoreRelatedBusiness Cycles Macro Economic Conditions And Its Impact Towards The Country1396 Words   |  6 Pages Economics for Business Essay Question Lecture Name - Maruf Mostafa Student Name - Wastu Kankanamalage Gayani Chathurangi Maithripala Student ID – 11621711 Word Count – 1000 Introduction This essay will mainly focus, discussing business cycles in macro-economic conditions and their impact towards the country. 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I find out †¦ Introduction Investigating firm’s key statistics such as sales, ROIC, and free cash flow may not be enough to evaluate the company’s performance and future. â€Å"Macroeconomic indicators seem like excellent candidates as proxies of latent economic state variablesRead MoreSupply And Demand Simulation Analysis1189 Words   |  5 Pagesprinciples and concepts. The different focuses are based on a Macro and Micro perspective that creates the commercial and consumer environment. It is important to understand how these principles and concepts relate to the environment to create strategies that will, in return create profit and confident investments. The supply and demand simulation highlighted the important of just that from a commercial setting. 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In summary, the macro environment is involved with the industries, companies, markets, clients and competitors, while the micro environment can be represented by the suppliers, competitors

Virgil and Petroneous Free Essays

Essay 1 How much can a civilization change in under a year? The Roman Civilization changed drastically in roughly one hundred years in the way they view many aspects of their life, including the role of women and the role of the gods in their life. In Virgil’s The Aeneid, he has presented Rome as superior to Greece, being written at the time of Augustus; The Aeneid was used as propaganda for the Romans to make them feel superior after the Trojan War. Petronius wrote about Rome during the reign of Nero, in his novel, it is apparent that by the time Epicureanism had gotten to Rome, they had taken it and formed a twisted version of just how extreme they took Hedonism; as exemplified in Dinner With Trimalchio from the novel The Satyricon. We will write a custom essay sample on Virgil and Petroneous or any similar topic only for you Order Now The two authors Virgil and Petronius have described Roman civilization under their perspective through their novels and have not only made contrasts, but comparisons as well in commonly seen themes such as the role of the gods in their everyday life and the role of women. T) Although they are roughly a hundred years apart, Virgil’s novel, The Aeneid, has presented a very different approach to Rome and its civilization compared to Petronius’ novel, The Satyricon. I think this civilization experienced the drastic shift that it did because of the ruler they had at the moment. The Aeneid was written under the reign of Augustus, who was interested in bettering Rome and its people as seen with his Pax Romana and the construction of roads. The people during the reign of Augustus were very rational and were not fearful of the gods but rather believed that they were in charge of their own fate, thus making them â€Å"better† than the Greeks. The Satyricon was written under the reign of Nero, who had very twisted morals due to the lack of philosophy when he was younger. Nero was very cruel and hedonistic, he did not just live for simple pleasure, he lived for extreme pleasure as seen when he literally built himself a pleasure palace while the entire city was dying of hunger and were homeless. The story Dinner With Trimalchio exemplifies how hedonism and Nero’s â€Å"morals† have affected the rich as well. In Dinner With Trimalchio, not only are they living very hedonistic, but the gods are practically nonexistent, while in the story of The Aeneid, they’re there, they’re just portrayed as cruel and not very helpful or necessary, thus leaving them to their own fate. Virgil portrayed Rome as very rational and nondependent of the gods, while Petronius portrayed Rome as hedonistic with a lack of morals and a loss of the gods. A commonly seen theme in both The Aeneid and The Satyricon is the role of the gods. In the Aeneid, as previously mentioned, the gods are perceived as cruel and violent. One instant of this can be seen in Book 2 of the Aeneid when Minerva sent serpents to kill Laoco? n because he not only disobeyed her but he also disrespected her. Minerva sent two serpents to kill him and his sons. She had the serpents kill his sons before his eyes then kill him slowly and painfully. This portrays the gods as cruel and violent. The gods are portrayed as much more violent when compared to The Iliad by Homer in book 22 when Athena is sent down to fasten things up between Achilles and Hector and talk to both of them to ultimately have Hector killed by Achilles. Virgil is making a point that the gods are cruel. Minerva made Laoco? n a cautionary tale to not mess with her or she will not only kill you, but your bloodline as well. Another instance can be seen when Hector appears to Aeneas in a dream and his body is completely disheveled and destroyed. His body is shown the way it would have been should he not have been taken care of Apollo; â€Å"†¦ How he looked, how different from that Hector Who returned to Troy wearing Achilles’ armor†¦ † The Aeneid Book 2 line 325-326. This makes the Greeks look bad because not only did Apollo not keep his promise that he would watch over his body, but the Greeks do not have any battle chivalry and dragged his body from his ankles. Virgil has depicted the gods in the Aeneid as cruel and violent. The role of the gods can also be seen in Dinner With Trimalchio, however, they’re not shown as cruel, but instead they are basically nonexistent. One instance can be seen in the poem that Trimalchio recites, â€Å"Nothing but bones, that’s what we are, Death hustles us humans away, Today we’re here and tomorrow we’re not, so live and drink while you may! † page 45. This portrayed the cultural mindset of the people. They believed they were atomic and when they died, they merely fell apart and did not have an afterlife, therefor, they lived life with no regrets and lived for pleasure, the gods were nonextixtant therefore they would not get punished for whatever â€Å"sin† they committed. Another instance can be seen on page 52, â€Å"Oh no, we’re big lions are home, but scared foxes in public†. This meaning that the people and the government and how corrupt it is because of their lack of the gods. If the people had gods, they would not be so corrupt and would obey them and have a better government not ruled solely by Nero, the reckless emperor. The people were still somewhat fearful of the gods and the government, but more because they knew they were lacking their fate. Another theme that is commonly seen in both The Satyricon and The Aeneid is the role of women. A specific instance of the role of women can be seen in Dinner With Trimalchio when Trimalchio, being half drunk, tells his guests that they should ask his wife, Fortunata to dance on the table for everyone to entertain them, but when he does so, she leans over to him and whispers something in his ear and he immediately shuts up, â€Å"He was just about to get up on the table when Fortunata went and whispered something in his ear, probably a warning that theses drunken capers were undignified. Never was a man so changeable; sometimes he would bow down to Fortunata in anything she asked at other times, as now, he went his war. † Page 59-60. This shows that Fortunata has power over Trimalchio and he will do whatever she orders him to do. Another instance can be seen when Enculpias is asking about Fortunata and someone describes her. â€Å"If she told him at noon it was night, he’d crawl into bed. † Fortunata obviously has a lot of power over Trimalchio and can convince him about anything. She has power over him, even though she is only wealthy though him, she holds power over him. The role of women can also be seen in Virgil’s The Aeneid when Aeneus tries to kill Helen because he believes that Helen was the reason why the Trojan War begun, â€Å"My soul flared with a burning desire To avenge Try and make her pay for her sins. † Line 673-674 pages 46. Although Aeneus wants to kill her, his mother, Venus has come down to stop him from killing her because it is not the right thing to do. She mentions his father and everything he did and told him that it is not the fault of Helen, but of the gods. This shows how much of an impact his mother can make on Aeneus because should she not have intervened he would have killed Helen. Another example of the role of women in The Aeneid can be seen in Book 2 when Minerva has Laoco? n killed because he was being disrespectful. â€Å"For if you lay violent hands Upon this offering to Minerva, Destruction will fall†¦ † lines 226-228. Minerva was a goddess to be feared of rather than only the male gods. She was obviously very powerful and very influential to the people. The women portrayed in The Aeneid and The Satyricon are both very influential and very powerful. The parallels between Contemporary American Society and Imperial Rome can be seen in the constant flux of the mindsets of the people in America. Similar to that of Rome, in a couple hundred of years, religion has changed a lot from being present, to being vaguely there. For example, Christianity was the biggest and most widespread religion 19th century while now, although it is still very widespread and very popular, there are many more religions such as Buddhism and Judaism. However, there was never a time where God was simply not there in American society such as in the time of Nero. Similar to the Romans, women have great influences and power now such as Fortunata had on Trimalchio and Minerva over not only Laoco? n, but the people of Rome as well. Women such as Michelle Obama and Hillary Clinton have grand power in American society. Michelle has help many fundraisers and is in charge of many charities and organizations and Hillary Clinton, being the Secretary of State can one day even become the first female president. This tells us that we have adopted and adapted the Roman’s views on many things that have ultimately become very influential in our society. How to cite Virgil and Petroneous, Essay examples

Essay on Strong Marketing &Positioning Strategies Plan for Tesla Motor

Question: Write an essay on marketing plan for Tesla Motor. Answer: In this study, the marketing plan for Tesla Motor Inc is discussed. Tesla Motor is one of the largest automobile manufacturing companies in USA and EU countries. However, presently, the management of the company is planning to enter in to automobile industry in Australia. This step or strategy of the company needs a detail analysis on the Australian market, which is done in this report. As per the analysis made on the Australian automobile industry, it has been seen that there are different policies applied by the Australia government to control the business activities of the automobile manufacturing companies. However, the technological factors are very strong in Australia. In case of Tesla, the company has several strengths to fight against the weaknesses and threats. The company has to face a tremendous market competition in the Australian market. There are many giant organizations like Ford Australia, G M Holden and Toyota Australia those are operating in the Australian market very successfully. In order to compete with these companies Tesla needs to take strong marketing and positioning strategies. Introduction This study is based on the marketing plan for Tesla Motors. The company is presently operating in the USA and Europe markets. However, now the management of the company is planning to spread its business in Australia also. With the help of this report, the marketing planning has been shown by discussing different areas related to marketing management. Background Tesla Motors is an American company specialized on developing cars that runs on electric. Tesla first developed a powerful Sports car in 2008 that was named Tesla Roadstar. It sold approximately 2400 roadstar in almost 30 countries. In 2012, it first developed its premium electric model S that redefined the four-wheeler car concept in the modern market. In 2014, CEO of Tesla Motors revealed a new dual model of motorcar with great performance and design. There are almost 5000 vehicles of Tesla on the road all over the world. In 2015 it has launches Model X with high acceleration power and three seating capacity (Mangram, 2012). Mission of Tesla is to change the concept of electric motorcar and vehicles all over the world by developing new and powerful vehicles, which runs on electric. Its vision is to develop cars, which will take over the leading car manufacturing companies, which manufactures gasoline-based cars. Current marketing Objectives of Tesla are as follows: Develop its own network of distributing cars all over the world. It has launched local websites in Germany, Italy. There will be no dealers and no scheme of commission sale. There will be no negotiation of prices and all the transaction will be conducted online. Situation analysis The present market situation of Tesla Motors can be understood with the help of various analyses like environmental, PESTEL, SWOT. In case of environmental analyses legal and political factors, development of technologies, economic factors and changes in demography needs to be studied in depth (Clark, Stringham Miller 2015). The various political factors that affect an electric car manufacturing company are various relevant laws and regulation set by government of Australia can adversely affect the manufacturing and distribution of motor cars. Economic factors include the inflation or depression in the market that may affect the purchasing capacity of the individual. Demographic problems indicate any inter country barriers that may affect the marketing of the product worldwide (Motors, 2015). PESTEL analysis In PESTEL analyses various factors relating to economic, social, political and technology is to be assessed and analyzed in depth. These are discussed below: Political and legal factors- This factor focuses on the laws of employment, political stability, environmental laws and regulation like pollution control acts, tax policy of the government and restrictions in trade and business. It includes legal issues and regulation set by government that can affect the purchase and sale of cars in Australia. There are various laws that allow Telsa to sell cars to the consumers directly (Hasan, 2013). The government made many policies to advance loans to Telsa to facilitate its growth. Economic factor- In this factor the purchasing power of the buyer is one of the most deciding factors that decide the companys profitability and return on its investment. Various factors like inflation, foreign exchange fluctuation, changes in interest rate, currency exchange rates become a decisive factor on the growth of the company (Rachet, 2014). The company cost of capital and return on investment is dependent on these factors. It must also be aware of the fact that demand will fall during the regression period as the purchasing capacity of the buyer will decrease and demand for cars will increase during inflation as the purchasing capacity of the consumers will increase. Sales can also be benefited with the increase in lease agreement with the consumers (Yksel, 2012). Social and environmental Factors- Company should be aware of the climatic changes that can affect the production and sale of the car within the country and worldwide. It must promote its new technological policies and be aware of the fact that any governmental factors are not affecting the changes made by the company (Mkude Wimmer, 2015). It must be conscious about the consumers habits in Australia and demand as per their habits. Some of the purchaser can demand eco friendly products that will less affect or not affect at all the environment of the company. Company should take into account the fact that now a days preferences of people towards petroleum car are decreasing. Vehicles of Telsa contribute toward zero pollution emission (Grnig Khn, 2015). It also includes factors like distribution of age, attitude towards career, growth rate of population, consciousness towards medical and health issues. Technological Factor- This is the most important factor on which company must focus primarily as the recent market structure is likely to absorb new technologies. Habits and demands of the consumers are changing drastically as they want new technology cars to support their life styles of people in Australia. They should also keep in mind that there is a lot of competition in the market and if they are not able to deliver new technology vehicles in the market then other company can easily take over the market by supplying new and innovative technology vehicle (Xingang, Jiaoli Bei, 2013). For this, they need to research and develop new technology by innovation and learning process. Telsa is also required to develop proper infrastructure for charging stations on highways. SWOT analysis Under this heading Strength, Weakness, Opportunity and Threat of a company are being analyses, assessed and studied in depth that are as follows: Strength-In this point the strength of a company are identified and analyzed in depth. The CEO of the company has known that it has high values and its tract record it very good. If they can maintain this then their growth rate will increase in near future (Sevkli et al. 2012). The company had high research and development facilities by the help of which it can develop high-speed innovative sports and luxury car. It has already developed a chain of dealership within the country and in various countries. To penetrate in the market of Australia they have to set a dealership agreement in Australia. Tesla has already developed a fully electric car and is now popular within the younger age group. Its capacity to manufacture vehicles that consumes electricity as a power is the most important strength of the company. Even though the car runs on electric, the vehicles are very powerful, innovative and have flawless design (Hollensen, 2015). The cars are also environmental friendly as they immerse less or no pollution and protects environment. Weakness-In this point weakness of the company are discussed and analyzed in detail. Generally, weakness of a company is its employees strength, innovation and learning facilities, and infrastructure facilities of a company. Weakness of Tesla includes its lesser development of infrastructure for its electric cars; consumers do not easily accept its innovation and its prices are too high that is a reason why middle class people (Niederwieser et al. 2016). This factors need to be kept in mind while entering into the market f Australia. It needs to into account the political factors of Australia that can put some barriers to its progress in Australia. Opportunity-In this point the opportunity of Tesla in Australian Market is discussed. As the cars developed in by Tesla in environmental friendly, it will help to penetrate its market in Australia by arranging a distribution chain in Australia. The Standard of living of people in Australia is very high so it will not be a problem for Tesla to market its product in Australia since the prices of the vehicles of Tesla is very high (Ayub et al. 2013). Tesla is now focusing on manufacturing cars with lower price for which it has done extensive research and innovative learning which will help them to target the low-income group of Australia. The Australia government can also support Tesla in marketing its product in their country if proper agreement is entered into. Threat-In this point the various threat faced by Tesla is discussed like threats it faced from its competitors in Australia who are already developing electric cars in Australia. The government may impose some restriction on the entrance and marketing of its product in Australia to protect its domestic companies. Various lawsuits of Australia may restrict Tesla to distribute its product in their country (Yuan, 2013). If government of Australia doesnt give any subsidy than the price of the vehicles will unnecessary rise which can affect the demand of the products in Australia. Current competition Automotive industry in Australia includes many giant international organizations like, Ford Motor, GM Holden Ltd, Iveco Australia etc. As per the current scenario of the Australian automotive industry, the production has started to decrease. As per the industry data in 2014, the total production was 174986, which has decreased from 2013. The results of several researches have shown that the companies in this industry are started to move in the other sectors. However, according to Hasan (2013), the current market scenario of the automotive industry indicates that the technological advancements are taking place in the industry and the companies are trying to cope up with the advanced technologies. In support of this Hollensen (2015) also mentioned that though the production has decreased but the market competition is increasing within the industry because the companies are utilizing the new technologies in their production system. Therefore, it is obvious that if Tesla Motors wants to spread its business in Australia, then it will face a high level competition. The management of the company needs to take advanced strategy in order to compete in the market. However, the brand name of the company will help the management in this situation. Product and competitors marketing promotional budget It has been stated above that there are many large organization in the automotive industry in Australia. If the company that is Tesla Motor enters into this industry in Australia, then the major competitors of it will be Ford Australia, GM Holden Ltd and Toyota Australia. The products or the cars of all of these companies are quite good in quality. Therefore, in order to compete with these companies, Tesla Motor needs to focus on the quality of its products. The engines of the cars must be good enough to minimize the pollution (Asllani Halstead, 2015). At the same time, the product of the company must be stylish and good looking. However, in order to capture the market, Tesla needs to focus on the promotional activities and for that it needs to invest a good amount of money. These can be understood if the promotional budgets of the competitors are identified. According to the data available regarding the promotional expenses of the competitors, it can be said that in the year 2014 Ford Australia spent $80 million just for promoting its product through media. On the other side, if the promotional budget of GM Holden Ltd is seen, then it can be identified that they has increased their spending in promotion and marketing of their products (Motors, 2015). In 2014, the company has spent $3 billion just for promotion and marketing. At the same time, the reports disclosed that GM Holden spends $400 million in each year for advertisement. On the other side, Toyota Australia has spent $109 billion in marketing in 2013, which has again increased in 2014. Therefore, from this discussion, it can be said that the decision taken by the management of Tesla Motor to invest $1 billion dollar for promotional budget is right for the company. Sales analysis Sales are the most important part of a business organization. In case of Tesla, the management of the company has decided to sale 20000 units in Australia is not a very easy task. If the current market scenario of the industry is seen, then it can be identified that compete with the giant companies like Ford Australia or G M Holden is not so easy. The current market share of Ford Australia is 38.2% and the market share of C M Holden is 8.9% and the market share of Toyota Australia is 18.3%. Therefore, from these data, it can be said that it will be very tough for Tesla Motor to grab a market position in Australian market. In order to capture the market, the company needs to produce and provide a higher quality product and service along with the right price level (Mangram, 2012). Target market and Market positioning In case of Tesla Motor, the management of the company has a plan to target the upper middle class and higher class people as their future customers in Australia. The company has decided to position it in the market with the help of media. In order to position itself in the market, the company will take a unique position strategy by focusing on the product quality, price and brand image (Tesla Motors 2016). Marketing promotion (Objective and strategies) Tesla Motors marketing strategy is completely different from that of the other automobile companies. Tesla motors provide destination charging in resorts, shopping mall and restaurants. The battery of the product can be charged in any big resorts or restaurants. This is an added advantage for Tesla Motors. Main promotional objective of the organization is to increase the sale of the product with the help of the new vehicle. To create a brand loyalty To increase the brand awareness of the product on the road. To increase the target customers of the product Initially Tesla Motors made products which are of premium qualities and mainly target the rich people. The new luxurious products are cheap and can be affordable by the young professionals. The price of the product is near about 40,000 US dollars and will also have a tax rebate of $7500. The product does not emit and harmful substance in the nature and is environment friendly. The user of the product will save near about 200 US dollars on energy fuel (Asllani Halstead,2015). With the help of the young professionals Tesla is planning to create a brand with Zero carbon emission. The battery of the car is made on latest technology and provides a tough challenge to the competitors. Tesla Motors is planning to attract the new generation between the age group of late twenties and early forties. The new car is eco friendly and attract person who are tech friendly. According to Donlan Crowther, (2014), Tesla motor is attracting the eco friendly groups by providing electric cars. The interior of the car is also decorated with latest devices like wifi facility, power steering and auto play mode to attract new customers. The car will be an entry level luxury car with fully accommodated with latest technologies. Website and social media is also used by Tesla motors to promote its product. The website of the organization is the main hub where the latest information about the product is loaded. Social media is also used by the organization to create a viral advertisement of the product (Lee et al. 2015). People now are tech friendly and social media like Face book and twitter will help Tesla Motors to promote its new product. Newspaper and digital marketing is also used by the organization to promote its product. Media and Budget allocation Media and Budget allocation of the organization is made completely on the basis of assumption of the author. Tesla Motors is a financially strong organization and the budget is for the financial year 2016 and 17. Conclusion The study has thoroughly analyzed the economic condition of the organization. The purchasing power of the people in Australia is high enough which encourages Tesla Motors to start its business in Australia. The new car of Tesla Motors runs on battery and therefore it is eco friendly. The organization has used technology to make the car stylish, attractive and speedy. The main target customer of the organization is rich people but the price of the new product is quit cheap to attract the young professionals. The marketing strategy of the organization is to create a new image of the brand in the mind of the customers. Tesla Motors is trying to become an organization who produces cars for all age groups. Reference list Asllani, A., Halstead, D. (2015). a multi-objective optimization approach using the rfm model in direct marketing.Academy of Marketing Studies Journal,19(2), 65. Ayub, A., Razzaq, A., Aslam, M. S., Iftekhar, H. (2013). 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