Personal Experience Going to College Essay - 734 Words

We all have many different routes we want to take after high school. We all get to choose what we want to do with our lives. Some choose to start working, go to college, or even travel. As for me, I chose to go to college. At first I would not even consider going to college. Overtime I was encouraged by my parents and college students. That is when I knew it was something I wanted to do. Although many people think that college is a waste of money, college can help you get a good job, help secure your future, be open to new opportunities, and you can even meet you lifelong friends. Many people don’t want to go to college because it is expensive. They think that it is just a waste of money. They don’t realize that it is more like an†¦show more content†¦I’m not sure which to choose now, but I will have it figured out. Going to college right after high school will help me answer that question. College will help you decide what career you love and want to wo rk in. Who knows, you might even end up discovering and taking a career direction you never thought you’d take. Even if you decide later on in life that you don’t want that career anymore, you can just go back to college for a new one. So later in life if I decide I want to other career path, I can always go back. Growing up, most of us don’t really experiment the world around us. We are in our comfort zone and don’t ever leave it. College can give you many opportunities to explore the world and find out who you really are. You can expand your interests and reach your goals. You can discover things about yourself you didnt know. Getting a college education isnt just about being able to get a good job. It can help you with so much more that will help you in life. Obviously you won’t learn everything in college. But going can teach you all the basics you need to know about life. It can teach you so many more skills than just those you need to get a j ob. You get to the chance to meet new people and get to know them. You meet people of all races, religions, and more. It can help you have a more open mind about things in life. College is when you can test yourself and see what you can achieve. Let be honest, afterShow MoreRelatedBenefits Of Borrowing Money While At The Same Time Should You Borrow993 Words   |  4 Pagesstudent loans its always an issue of is there enough money for expenses while attending college. There are benefits of borrowing money while at the same time should you borrow. Students use loans for various reasons, but for some loans are just a financial burden. This article is researched on twelve students from a community college. All the students had taken out loans for school purposes as well as personal purposes, but in all reality for school purposes. Here we have studies done on differentRead MoreMy Motivation For A Student865 Words   |  4 Pagesthat I am a high school senior, and it would make me a challenger student. This is good for college applications. Also, since I am taking college level courses, I can transfer the credits I earn here to the college I plan on attending next year. Aside from these factors, I personally thought it would be a good opportunity to see what college is like and to get a feel for what I like and dislike about college life. Mills’ Theory can be described as the interactions between people and their environmentRead MoreCollege Education : High School College886 Words   |  4 Pagesschool seniors that get affected by the transition from college life. They are overly optimistic and confident in their ability to manage the challenges they will encounter in college. 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Living on your own in the realRead MoreDifference Between High School And College1294 Words   |  6 Pagesauthors essay is effective on distinguishing the difference between high school and college, but still still need to fix on being more in depth and also work on grabbing the audience attention. The authors have good structure by comparing and contrasting because it helped to give the difference between high school and college, to inform their audience, which is new incoming freshman s on what to expect in college. Comparing and contrasting makes a good argument, because it gives audiences the similaritiesRead MorePositives And Negatives Of College Students1518 Words   |  7 Pagesinstitutions. The number of colleges has decreased in since 1930, as the trend was to consolidate small schools. In the fall of 2015, there is an estimated 20.2 million students expected to attend American colleges and Universities (Fast Facts, 2016). 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I have missed several opportunitiesRead MoreThe Stress of Attending College1326 Words   |  5 PagesDeciding to go to college is the hardest decision a student can make and the most stressful. Caused by many reasons, the stress is present whether one is in their first year of college or their last. Deciding to attend college is frightening for students; this is because it means going into the world and growing up. Along with the decision come a number of stressful responsibilities and changes that a student has to put up with . The reasons for so much stress fall into one of three categories: academicRead MoreThe College Debate On College1238 Words   |  5 PagesThe Great College Debate The college debate is a hot topic and whether or not to attend college is a question that is increasingly harder to answer. At some point in every young adult’s life, and sometimes not so young, they must make the decision about whether or not to pursue a college education. For some, going to college is something they always knew they would do; while others agonize over the importance of a college education and the burden of taking on a large amount of debt to pay for itRead MoreMy College Life Experience1121 Words   |  5 PagesMy college life experience started in 2016, when I finally decided what it was I going to become. College will not only help me with my own personal goals, but it will help with preparing for my future career. Marketing Management is what I am studying for and I know a few things that I expect to learn while educating myself on this specific subject. There are, of course, many new things I am looking forward too when getting my diploma and degree. On ce I receive my degree from Coastal Pines Technical

Macro Economics - Business Cycles - 1410 Words

Business Cycles Business Cycles ââ€" º The value of real GDP over time shows periodic fluctuations in its movement ââ€" º The business cycle refers to the periodic fluctuations of economic activity about its long term growth trend ââ€" º The Business cycle is the more or less regular pattern of expansion (recovery) and contraction (recession) in economic activity around the path of trend growth. ï‚ § At cyclical peak, economic activity is high relative to trend ï‚ § At a cyclical trough, the low point in economic activity is reached. The business cycle Potential output Real GDP 3 3 2 2 4 41 1 O fig Time Trend output 4 Actual output 4 Business Cycles ââ€" º The trend path of output is the smooth path of†¦show more content†¦ers Interest Rate Spread Delivery Times Stock Prices New Building Permits Average Work Week Unemployment Claims Indicators of Business Cycle Co-incident Indicators Payroll employment Personal income Manufacturing and trade sales Industrial production Indicators of Business Cycle Lagging Indicators Unemployment duration Inventories to sales ratio Inflation rate for services Outstanding commercial loans Consumer credit to personal income ratio Prime interest rate Need for Macroeconomic Stability ââ€" º Large fluctuations in output, employment and inflation add to uncertainty for businesses and consumers, and can reduce the economy s long-term growth potential ââ€" º Stability allows businesses, individuals and the government to plan more effectively for the long term, improving the quality and quantity of investment in physical and human capital and helping to raise productivity Stabilization Policies ïÆ'Ëœ Stabilization Policies: Actions taken to impact aggregate demand to moderate the expansion and contraction phases of the business cycles ïÆ'Ëœ Stabilization policies are fiscal and monetary policies used to combat the cyclical movements Purpose: ïÆ'Ëœ During an economic expansion moderate the growth rate of aggregate spending (equitable distribution) ïÆ'Ëœ During an economic contraction (recession) increase the aggregate spending Stabilization Policies ïÆ'Ëœ Monetary Policy: Aims toShow MoreRelatedBusiness Cycles Macro Economic Conditions And Its Impact Towards The Country1396 Words   |  6 Pages Economics for Business Essay Question Lecture Name - Maruf Mostafa Student Name - Wastu Kankanamalage Gayani Chathurangi Maithripala Student ID – 11621711 Word Count – 1000 Introduction This essay will mainly focus, discussing business cycles in macro-economic conditions and their impact towards the country. 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I find out †¦ Introduction Investigating firm’s key statistics such as sales, ROIC, and free cash flow may not be enough to evaluate the company’s performance and future. â€Å"Macroeconomic indicators seem like excellent candidates as proxies of latent economic state variablesRead MoreSupply And Demand Simulation Analysis1189 Words   |  5 Pagesprinciples and concepts. The different focuses are based on a Macro and Micro perspective that creates the commercial and consumer environment. It is important to understand how these principles and concepts relate to the environment to create strategies that will, in return create profit and confident investments. The supply and demand simulation highlighted the important of just that from a commercial setting. 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In summary, the macro environment is involved with the industries, companies, markets, clients and competitors, while the micro environment can be represented by the suppliers, competitors

Virgil and Petroneous Free Essays

Essay 1 How much can a civilization change in under a year? The Roman Civilization changed drastically in roughly one hundred years in the way they view many aspects of their life, including the role of women and the role of the gods in their life. In Virgil’s The Aeneid, he has presented Rome as superior to Greece, being written at the time of Augustus; The Aeneid was used as propaganda for the Romans to make them feel superior after the Trojan War. Petronius wrote about Rome during the reign of Nero, in his novel, it is apparent that by the time Epicureanism had gotten to Rome, they had taken it and formed a twisted version of just how extreme they took Hedonism; as exemplified in Dinner With Trimalchio from the novel The Satyricon. We will write a custom essay sample on Virgil and Petroneous or any similar topic only for you Order Now The two authors Virgil and Petronius have described Roman civilization under their perspective through their novels and have not only made contrasts, but comparisons as well in commonly seen themes such as the role of the gods in their everyday life and the role of women. T) Although they are roughly a hundred years apart, Virgil’s novel, The Aeneid, has presented a very different approach to Rome and its civilization compared to Petronius’ novel, The Satyricon. I think this civilization experienced the drastic shift that it did because of the ruler they had at the moment. The Aeneid was written under the reign of Augustus, who was interested in bettering Rome and its people as seen with his Pax Romana and the construction of roads. The people during the reign of Augustus were very rational and were not fearful of the gods but rather believed that they were in charge of their own fate, thus making them â€Å"better† than the Greeks. The Satyricon was written under the reign of Nero, who had very twisted morals due to the lack of philosophy when he was younger. Nero was very cruel and hedonistic, he did not just live for simple pleasure, he lived for extreme pleasure as seen when he literally built himself a pleasure palace while the entire city was dying of hunger and were homeless. The story Dinner With Trimalchio exemplifies how hedonism and Nero’s â€Å"morals† have affected the rich as well. In Dinner With Trimalchio, not only are they living very hedonistic, but the gods are practically nonexistent, while in the story of The Aeneid, they’re there, they’re just portrayed as cruel and not very helpful or necessary, thus leaving them to their own fate. Virgil portrayed Rome as very rational and nondependent of the gods, while Petronius portrayed Rome as hedonistic with a lack of morals and a loss of the gods. A commonly seen theme in both The Aeneid and The Satyricon is the role of the gods. In the Aeneid, as previously mentioned, the gods are perceived as cruel and violent. One instant of this can be seen in Book 2 of the Aeneid when Minerva sent serpents to kill Laoco? n because he not only disobeyed her but he also disrespected her. Minerva sent two serpents to kill him and his sons. She had the serpents kill his sons before his eyes then kill him slowly and painfully. This portrays the gods as cruel and violent. The gods are portrayed as much more violent when compared to The Iliad by Homer in book 22 when Athena is sent down to fasten things up between Achilles and Hector and talk to both of them to ultimately have Hector killed by Achilles. Virgil is making a point that the gods are cruel. Minerva made Laoco? n a cautionary tale to not mess with her or she will not only kill you, but your bloodline as well. Another instance can be seen when Hector appears to Aeneas in a dream and his body is completely disheveled and destroyed. His body is shown the way it would have been should he not have been taken care of Apollo; â€Å"†¦ How he looked, how different from that Hector Who returned to Troy wearing Achilles’ armor†¦ † The Aeneid Book 2 line 325-326. This makes the Greeks look bad because not only did Apollo not keep his promise that he would watch over his body, but the Greeks do not have any battle chivalry and dragged his body from his ankles. Virgil has depicted the gods in the Aeneid as cruel and violent. The role of the gods can also be seen in Dinner With Trimalchio, however, they’re not shown as cruel, but instead they are basically nonexistent. One instance can be seen in the poem that Trimalchio recites, â€Å"Nothing but bones, that’s what we are, Death hustles us humans away, Today we’re here and tomorrow we’re not, so live and drink while you may! † page 45. This portrayed the cultural mindset of the people. They believed they were atomic and when they died, they merely fell apart and did not have an afterlife, therefor, they lived life with no regrets and lived for pleasure, the gods were nonextixtant therefore they would not get punished for whatever â€Å"sin† they committed. Another instance can be seen on page 52, â€Å"Oh no, we’re big lions are home, but scared foxes in public†. This meaning that the people and the government and how corrupt it is because of their lack of the gods. If the people had gods, they would not be so corrupt and would obey them and have a better government not ruled solely by Nero, the reckless emperor. The people were still somewhat fearful of the gods and the government, but more because they knew they were lacking their fate. Another theme that is commonly seen in both The Satyricon and The Aeneid is the role of women. A specific instance of the role of women can be seen in Dinner With Trimalchio when Trimalchio, being half drunk, tells his guests that they should ask his wife, Fortunata to dance on the table for everyone to entertain them, but when he does so, she leans over to him and whispers something in his ear and he immediately shuts up, â€Å"He was just about to get up on the table when Fortunata went and whispered something in his ear, probably a warning that theses drunken capers were undignified. Never was a man so changeable; sometimes he would bow down to Fortunata in anything she asked at other times, as now, he went his war. † Page 59-60. This shows that Fortunata has power over Trimalchio and he will do whatever she orders him to do. Another instance can be seen when Enculpias is asking about Fortunata and someone describes her. â€Å"If she told him at noon it was night, he’d crawl into bed. † Fortunata obviously has a lot of power over Trimalchio and can convince him about anything. She has power over him, even though she is only wealthy though him, she holds power over him. The role of women can also be seen in Virgil’s The Aeneid when Aeneus tries to kill Helen because he believes that Helen was the reason why the Trojan War begun, â€Å"My soul flared with a burning desire To avenge Try and make her pay for her sins. † Line 673-674 pages 46. Although Aeneus wants to kill her, his mother, Venus has come down to stop him from killing her because it is not the right thing to do. She mentions his father and everything he did and told him that it is not the fault of Helen, but of the gods. This shows how much of an impact his mother can make on Aeneus because should she not have intervened he would have killed Helen. Another example of the role of women in The Aeneid can be seen in Book 2 when Minerva has Laoco? n killed because he was being disrespectful. â€Å"For if you lay violent hands Upon this offering to Minerva, Destruction will fall†¦ † lines 226-228. Minerva was a goddess to be feared of rather than only the male gods. She was obviously very powerful and very influential to the people. The women portrayed in The Aeneid and The Satyricon are both very influential and very powerful. The parallels between Contemporary American Society and Imperial Rome can be seen in the constant flux of the mindsets of the people in America. Similar to that of Rome, in a couple hundred of years, religion has changed a lot from being present, to being vaguely there. For example, Christianity was the biggest and most widespread religion 19th century while now, although it is still very widespread and very popular, there are many more religions such as Buddhism and Judaism. However, there was never a time where God was simply not there in American society such as in the time of Nero. Similar to the Romans, women have great influences and power now such as Fortunata had on Trimalchio and Minerva over not only Laoco? n, but the people of Rome as well. Women such as Michelle Obama and Hillary Clinton have grand power in American society. Michelle has help many fundraisers and is in charge of many charities and organizations and Hillary Clinton, being the Secretary of State can one day even become the first female president. This tells us that we have adopted and adapted the Roman’s views on many things that have ultimately become very influential in our society. How to cite Virgil and Petroneous, Essay examples

Essay on Strong Marketing &Positioning Strategies Plan for Tesla Motor

Question: Write an essay on marketing plan for Tesla Motor. Answer: In this study, the marketing plan for Tesla Motor Inc is discussed. Tesla Motor is one of the largest automobile manufacturing companies in USA and EU countries. However, presently, the management of the company is planning to enter in to automobile industry in Australia. This step or strategy of the company needs a detail analysis on the Australian market, which is done in this report. As per the analysis made on the Australian automobile industry, it has been seen that there are different policies applied by the Australia government to control the business activities of the automobile manufacturing companies. However, the technological factors are very strong in Australia. In case of Tesla, the company has several strengths to fight against the weaknesses and threats. The company has to face a tremendous market competition in the Australian market. There are many giant organizations like Ford Australia, G M Holden and Toyota Australia those are operating in the Australian market very successfully. In order to compete with these companies Tesla needs to take strong marketing and positioning strategies. Introduction This study is based on the marketing plan for Tesla Motors. The company is presently operating in the USA and Europe markets. However, now the management of the company is planning to spread its business in Australia also. With the help of this report, the marketing planning has been shown by discussing different areas related to marketing management. Background Tesla Motors is an American company specialized on developing cars that runs on electric. Tesla first developed a powerful Sports car in 2008 that was named Tesla Roadstar. It sold approximately 2400 roadstar in almost 30 countries. In 2012, it first developed its premium electric model S that redefined the four-wheeler car concept in the modern market. In 2014, CEO of Tesla Motors revealed a new dual model of motorcar with great performance and design. There are almost 5000 vehicles of Tesla on the road all over the world. In 2015 it has launches Model X with high acceleration power and three seating capacity (Mangram, 2012). Mission of Tesla is to change the concept of electric motorcar and vehicles all over the world by developing new and powerful vehicles, which runs on electric. Its vision is to develop cars, which will take over the leading car manufacturing companies, which manufactures gasoline-based cars. Current marketing Objectives of Tesla are as follows: Develop its own network of distributing cars all over the world. It has launched local websites in Germany, Italy. There will be no dealers and no scheme of commission sale. There will be no negotiation of prices and all the transaction will be conducted online. Situation analysis The present market situation of Tesla Motors can be understood with the help of various analyses like environmental, PESTEL, SWOT. In case of environmental analyses legal and political factors, development of technologies, economic factors and changes in demography needs to be studied in depth (Clark, Stringham Miller 2015). The various political factors that affect an electric car manufacturing company are various relevant laws and regulation set by government of Australia can adversely affect the manufacturing and distribution of motor cars. Economic factors include the inflation or depression in the market that may affect the purchasing capacity of the individual. Demographic problems indicate any inter country barriers that may affect the marketing of the product worldwide (Motors, 2015). PESTEL analysis In PESTEL analyses various factors relating to economic, social, political and technology is to be assessed and analyzed in depth. These are discussed below: Political and legal factors- This factor focuses on the laws of employment, political stability, environmental laws and regulation like pollution control acts, tax policy of the government and restrictions in trade and business. It includes legal issues and regulation set by government that can affect the purchase and sale of cars in Australia. There are various laws that allow Telsa to sell cars to the consumers directly (Hasan, 2013). The government made many policies to advance loans to Telsa to facilitate its growth. Economic factor- In this factor the purchasing power of the buyer is one of the most deciding factors that decide the companys profitability and return on its investment. Various factors like inflation, foreign exchange fluctuation, changes in interest rate, currency exchange rates become a decisive factor on the growth of the company (Rachet, 2014). The company cost of capital and return on investment is dependent on these factors. It must also be aware of the fact that demand will fall during the regression period as the purchasing capacity of the buyer will decrease and demand for cars will increase during inflation as the purchasing capacity of the consumers will increase. Sales can also be benefited with the increase in lease agreement with the consumers (Yksel, 2012). Social and environmental Factors- Company should be aware of the climatic changes that can affect the production and sale of the car within the country and worldwide. It must promote its new technological policies and be aware of the fact that any governmental factors are not affecting the changes made by the company (Mkude Wimmer, 2015). It must be conscious about the consumers habits in Australia and demand as per their habits. Some of the purchaser can demand eco friendly products that will less affect or not affect at all the environment of the company. Company should take into account the fact that now a days preferences of people towards petroleum car are decreasing. Vehicles of Telsa contribute toward zero pollution emission (Grnig Khn, 2015). It also includes factors like distribution of age, attitude towards career, growth rate of population, consciousness towards medical and health issues. Technological Factor- This is the most important factor on which company must focus primarily as the recent market structure is likely to absorb new technologies. Habits and demands of the consumers are changing drastically as they want new technology cars to support their life styles of people in Australia. They should also keep in mind that there is a lot of competition in the market and if they are not able to deliver new technology vehicles in the market then other company can easily take over the market by supplying new and innovative technology vehicle (Xingang, Jiaoli Bei, 2013). For this, they need to research and develop new technology by innovation and learning process. Telsa is also required to develop proper infrastructure for charging stations on highways. SWOT analysis Under this heading Strength, Weakness, Opportunity and Threat of a company are being analyses, assessed and studied in depth that are as follows: Strength-In this point the strength of a company are identified and analyzed in depth. The CEO of the company has known that it has high values and its tract record it very good. If they can maintain this then their growth rate will increase in near future (Sevkli et al. 2012). The company had high research and development facilities by the help of which it can develop high-speed innovative sports and luxury car. It has already developed a chain of dealership within the country and in various countries. To penetrate in the market of Australia they have to set a dealership agreement in Australia. Tesla has already developed a fully electric car and is now popular within the younger age group. Its capacity to manufacture vehicles that consumes electricity as a power is the most important strength of the company. Even though the car runs on electric, the vehicles are very powerful, innovative and have flawless design (Hollensen, 2015). The cars are also environmental friendly as they immerse less or no pollution and protects environment. Weakness-In this point weakness of the company are discussed and analyzed in detail. Generally, weakness of a company is its employees strength, innovation and learning facilities, and infrastructure facilities of a company. Weakness of Tesla includes its lesser development of infrastructure for its electric cars; consumers do not easily accept its innovation and its prices are too high that is a reason why middle class people (Niederwieser et al. 2016). This factors need to be kept in mind while entering into the market f Australia. It needs to into account the political factors of Australia that can put some barriers to its progress in Australia. Opportunity-In this point the opportunity of Tesla in Australian Market is discussed. As the cars developed in by Tesla in environmental friendly, it will help to penetrate its market in Australia by arranging a distribution chain in Australia. The Standard of living of people in Australia is very high so it will not be a problem for Tesla to market its product in Australia since the prices of the vehicles of Tesla is very high (Ayub et al. 2013). Tesla is now focusing on manufacturing cars with lower price for which it has done extensive research and innovative learning which will help them to target the low-income group of Australia. The Australia government can also support Tesla in marketing its product in their country if proper agreement is entered into. Threat-In this point the various threat faced by Tesla is discussed like threats it faced from its competitors in Australia who are already developing electric cars in Australia. The government may impose some restriction on the entrance and marketing of its product in Australia to protect its domestic companies. Various lawsuits of Australia may restrict Tesla to distribute its product in their country (Yuan, 2013). If government of Australia doesnt give any subsidy than the price of the vehicles will unnecessary rise which can affect the demand of the products in Australia. Current competition Automotive industry in Australia includes many giant international organizations like, Ford Motor, GM Holden Ltd, Iveco Australia etc. As per the current scenario of the Australian automotive industry, the production has started to decrease. As per the industry data in 2014, the total production was 174986, which has decreased from 2013. The results of several researches have shown that the companies in this industry are started to move in the other sectors. However, according to Hasan (2013), the current market scenario of the automotive industry indicates that the technological advancements are taking place in the industry and the companies are trying to cope up with the advanced technologies. In support of this Hollensen (2015) also mentioned that though the production has decreased but the market competition is increasing within the industry because the companies are utilizing the new technologies in their production system. Therefore, it is obvious that if Tesla Motors wants to spread its business in Australia, then it will face a high level competition. The management of the company needs to take advanced strategy in order to compete in the market. However, the brand name of the company will help the management in this situation. Product and competitors marketing promotional budget It has been stated above that there are many large organization in the automotive industry in Australia. If the company that is Tesla Motor enters into this industry in Australia, then the major competitors of it will be Ford Australia, GM Holden Ltd and Toyota Australia. The products or the cars of all of these companies are quite good in quality. Therefore, in order to compete with these companies, Tesla Motor needs to focus on the quality of its products. The engines of the cars must be good enough to minimize the pollution (Asllani Halstead, 2015). At the same time, the product of the company must be stylish and good looking. However, in order to capture the market, Tesla needs to focus on the promotional activities and for that it needs to invest a good amount of money. These can be understood if the promotional budgets of the competitors are identified. According to the data available regarding the promotional expenses of the competitors, it can be said that in the year 2014 Ford Australia spent $80 million just for promoting its product through media. On the other side, if the promotional budget of GM Holden Ltd is seen, then it can be identified that they has increased their spending in promotion and marketing of their products (Motors, 2015). In 2014, the company has spent $3 billion just for promotion and marketing. At the same time, the reports disclosed that GM Holden spends $400 million in each year for advertisement. On the other side, Toyota Australia has spent $109 billion in marketing in 2013, which has again increased in 2014. Therefore, from this discussion, it can be said that the decision taken by the management of Tesla Motor to invest $1 billion dollar for promotional budget is right for the company. Sales analysis Sales are the most important part of a business organization. In case of Tesla, the management of the company has decided to sale 20000 units in Australia is not a very easy task. If the current market scenario of the industry is seen, then it can be identified that compete with the giant companies like Ford Australia or G M Holden is not so easy. The current market share of Ford Australia is 38.2% and the market share of C M Holden is 8.9% and the market share of Toyota Australia is 18.3%. Therefore, from these data, it can be said that it will be very tough for Tesla Motor to grab a market position in Australian market. In order to capture the market, the company needs to produce and provide a higher quality product and service along with the right price level (Mangram, 2012). Target market and Market positioning In case of Tesla Motor, the management of the company has a plan to target the upper middle class and higher class people as their future customers in Australia. The company has decided to position it in the market with the help of media. In order to position itself in the market, the company will take a unique position strategy by focusing on the product quality, price and brand image (Tesla Motors 2016). Marketing promotion (Objective and strategies) Tesla Motors marketing strategy is completely different from that of the other automobile companies. Tesla motors provide destination charging in resorts, shopping mall and restaurants. The battery of the product can be charged in any big resorts or restaurants. This is an added advantage for Tesla Motors. Main promotional objective of the organization is to increase the sale of the product with the help of the new vehicle. To create a brand loyalty To increase the brand awareness of the product on the road. To increase the target customers of the product Initially Tesla Motors made products which are of premium qualities and mainly target the rich people. The new luxurious products are cheap and can be affordable by the young professionals. The price of the product is near about 40,000 US dollars and will also have a tax rebate of $7500. The product does not emit and harmful substance in the nature and is environment friendly. The user of the product will save near about 200 US dollars on energy fuel (Asllani Halstead,2015). With the help of the young professionals Tesla is planning to create a brand with Zero carbon emission. The battery of the car is made on latest technology and provides a tough challenge to the competitors. Tesla Motors is planning to attract the new generation between the age group of late twenties and early forties. The new car is eco friendly and attract person who are tech friendly. According to Donlan Crowther, (2014), Tesla motor is attracting the eco friendly groups by providing electric cars. The interior of the car is also decorated with latest devices like wifi facility, power steering and auto play mode to attract new customers. The car will be an entry level luxury car with fully accommodated with latest technologies. Website and social media is also used by Tesla motors to promote its product. The website of the organization is the main hub where the latest information about the product is loaded. Social media is also used by the organization to create a viral advertisement of the product (Lee et al. 2015). People now are tech friendly and social media like Face book and twitter will help Tesla Motors to promote its new product. Newspaper and digital marketing is also used by the organization to promote its product. Media and Budget allocation Media and Budget allocation of the organization is made completely on the basis of assumption of the author. Tesla Motors is a financially strong organization and the budget is for the financial year 2016 and 17. Conclusion The study has thoroughly analyzed the economic condition of the organization. The purchasing power of the people in Australia is high enough which encourages Tesla Motors to start its business in Australia. The new car of Tesla Motors runs on battery and therefore it is eco friendly. The organization has used technology to make the car stylish, attractive and speedy. The main target customer of the organization is rich people but the price of the new product is quit cheap to attract the young professionals. The marketing strategy of the organization is to create a new image of the brand in the mind of the customers. Tesla Motors is trying to become an organization who produces cars for all age groups. Reference list Asllani, A., Halstead, D. (2015). a multi-objective optimization approach using the rfm model in direct marketing.Academy of Marketing Studies Journal,19(2), 65. Ayub, A., Razzaq, A., Aslam, M. S., Iftekhar, H. (2013). A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), 91-98. Clark, J. R., Stringham, E., Miller, J. (2015). Overcoming Barriers to Entry in an Established Industry: Tesla Motors.Available at SSRN 2746171. Donlan, L., Crowther, P. (2014). Leveraging sponsorship to achieve consumer relationship objectives through the creation of marketing spaces: An exploratory study.Journal of Marketing Communications,20(4), 291-306. doi:10.1080/13527266.2012.684068 Grnig, R., Khn, R. (2015). Global Environmental Analysis. InThe Strategy Planning Process(pp. 89-96). Springer Berlin Heidelberg. Hasan, M. R. (2013).Apple Inc.-An Analysis: PESTEL analysis, Porters 5 Forces analysis, SWOT analysis, Comprehensive analysis of financial ratios, and Comprehensive analysis of share performance of Apple Inc. GRIN Verlag. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Jahanian, M. H., Amin, F., Jahangir, A. H. (2015, April). Analysis of TESLA protocol in vehicular ad hoc networks using timed colored Petri nets. InInformation and Communication Systems (ICICS), 2015 6th International Conference on(pp. 222-227). IEEE. Lee, J., Kozlenkova, I. V., Palmatier, R. W. (2015). Structural marketing: Using organizational structure to achieve marketing objectives.Journal of the Academy of Marketing Science,43(1), 73-99. doi:10.1007/s11747-014-0402-9 Mangram, M. E. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis.Motors, T. (2015). Powerwall; Tesla Home Battery'.URL: https://www. teslamotors. com/powerwall (accessed: May 2, 2015). Mkude, C. G., Wimmer, M. A. (2015, May). Studying Interdependencies of E-government Challenges in Tanzania along a Pestel Analysis. InEuropean Conference on Information Systems. Completed Research Papers. Paper(Vol. 135). Motors, T. (2015). Powerwall; Tesla Home Battery'.URL: https://www. teslamotors. com/powerwall (accessed: May 2, 2015). Niederwieser, D., Baldomero, H., Szer, J., Gratwohl, M., Aljurf, M., Atsuta, Y., ... Iida, M. (2016). Hematopoietic stem cell transplantation activity worldwide in 2012 and a SWOT analysis of the Worldwide Network for Blood and Marrow Transplantation Group including the global survey.Bone marrow transplantation. Rachet, B. (2014). PESTEL analysis and Porters Five Forces For Innocent Drinks Company.Docs. school Publications. Sevkli, M., Oztekin, A., Uysal, O., Torlak, G., Turkyilmaz, A., Delen, D. (2012). Development of a fuzzy ANP based SWOT analysis for the airline industry in Turkey.Expert Systems with Applications,39(1), 14-24. Tesla Motors. (2016).Teslamotors.com. Retrieved 30 May 2016, from https://www.teslamotors.com/ Xingang, Z., Jiaoli, K., Bei, L. (2013). Focus on the development of shale gas in ChinaBased on SWOT analysis.Renewable and Sustainable Energy Reviews,21, 603-613. Yuan, H. (2013). A SWOT analysis of successful construction waste management.Journal of Cleaner Production,39, 1-8. Yksel, I. (2012). Developing a multi-criteria decision making model for PESTEL analysis.International Journal of Business and Management,7(24), 52.

Micro and Macro

Theater Thesis essays

Theater Thesis essays You dont need to be the best singer, dancer, or actor to succeed in theater. You just need to feel like you are, whether you have to pretend or not. You cant go on stage with a bad attitude or else you will end up leaving the stage with an even worse attitude. What I mean is, if you think you are going to perform poorly then most likely you will and you will feel embarrassed when you are finished. To be cast in a musical you must be confident with singing, dancing, and obviously, acting. Not everyone can be the best singer but everyone can definitely try to be. Its hard to perform in front of people period, but singing is even harder. This is because there is a fine line between good and bad when it comes to singing. Youre either really good or not so good. If you think youre bad, than other people around you will think so too. If you believe that you can sing well other people will think you sing well. You dont need professional help or lessons; you just need your own confidence. Dancing on stage, in front of people can also be harsh like singing. Dancing requires physical strength as well as mental strength. Unlike singing you need to at least have some experience with dance. If you dont, I suggest that you practice, practice, practice. Even if its once or twice a week, it will help. You dont need to go to classes, just put on the radio and make up some danced moves. When youre onstage dancing, be loose. What I mean is, if youre arms arent doing anything, wave them around a bit. And if you cant remember a dance step, make one up! Its better then nothing! These things should help you during your performance. Heres the big one, acting. I suppose over all theater is based on acting and if youre interested in it you should be familiar with it. Drama is hard work and I think the hardest part is memorizing you script and lines. W ...

E-Commerce Essay Example | Topics and Well Written Essays - 500 words - 1

E-Commerce - Essay Example Considering the business nature of Whalen Clean and Tidy which provides cleaning services to local office buildings, setting up a website to targeted audience could involve extensive online marketing approach to gain both offline and online visibility. Since this kind of business is not that much common, the site to be created needs to be noticed by customers. To do this marketing, we can apply these approaches: Search Engine Placement and SEO – Search engine is a standard way to find any Internet site and of which includes online shopping sites. A large number of online shoppers utilizes online search engines (e.g. Google, Yahoo!, MSN, etc.) to find their products, services and any desired information about a thing. Conventional Advertising – this may include advertising in TV, newspapers, etc. Using this type of advertising may not seem soothing with the Internet address as its statement. Apparently, still online business recommends this traditional way. Exchange Links – Outbound links from other relevant site referrals can boost you search engine rankings and exposure. Links are included on a variety of other sites with a variety of deals being done. It is also important to consider the website usability; this should conform to the web standards which will allow customers browse the site with ease. Order processing should also be processed online, orders or bookings for cleaning services which is basically linked with a back-office system. Payments for booking can be done on different modes – cash, check, or credit cards. Considering payment processing and posting bookings, security is now a primary concern since online payments are offered. This ensures customers that the transaction online will be secured and confidential. This will help them increase trust and confidence in doing business with you. The necessity of these elements is of high

UK Employment Law Case Study Example | Topics and Well Written Essays - 1500 words

UK Employment Law - Case Study Example The author has ironically pointed out unfair justice of Mandox towards the dismissal of all the servants in her Manson including Bill and the various nannies who work in the Mandox household. If UK employment law is going to take the initiative for making the law against the unfair dismissal, the possibility of coming into effect is amounting to zero up to the tenure of Muriel Mandox, who remains Minister of Justice but observing the pathetic situation of Bill and the various nannies in the Mandox household, the need for strong employment law is on high demand. When the reader come to know the attitude of Charles, "famous indifference towards strangers was born of class, nationality, wealth and temperament could not fail to be surprised.", then he/she can immediately understand the situation of the labour group working under his control. He is sure to use them at their need and when need is finished; they are thrown out from the job. The view of Muriel Mandox is much more dreaded, she says, 'Look abroad for labour. Look at it this way. They're cheaper. They work harder. You know where they are. They have no friends and, if not satisfied, you can throw them out of the country. What more do you want British jobs for British workers; don't make me laugh. The British worker is a lazy, useless joke.(7)' A Minister of Justice can use these types of words in the private life in the house only and she will defend 'injustice' in public and at the time of election she will hate such people who dare to use such words. A justice minister has no justic e to the class of labour, no justice to humanity, no justice to emotion of a person, no justice to respect the dignity of her country, no justice to respect to the persons of her country, she only wants the cheap labour, she only wants harder labourers, marking the British worker as a joke. But in public she has ironically contrasting thought, "Her own first thought was to tell the overweening, exploitative capitalist bastard to go to hell (6)."In choosing the nannies for her children, she is much concern on the economy and faithfulness of them but she is not willing to pay any attention to them. They all were sacked when they have done unsatisfactory job without any consideration to their basic need of employment. If there could have been any protection law from the UK government then unfair dismissal become difficult for the people of downtrodden society or at least they can proceed to the court of law for the justice, though there are less chances of getting justice as the Minist er of Justice is the owner of the household, Muriel Mandox. At first she had been reluctant to hire childcare, but of the household of Bleak Hall it rapidly became obvious that only Bill had either inclination or patience to mind babies. Muriel's first choice nanny was English, wellborn, though not bright, comparatively well paid (5.00 per hour), but unfortunately insistent on regularity of hours and boyfriends. She lasted three months. The second, also English, better paid (7.00 per hour), working class in stock, also

From the perspective of your own discipline, critically assess the Essay - 3

From the perspective of your own discipline, critically assess the strengths and weaknesses of any TWO research methods discussed on this module - Essay Example Ethnography refers to a research method that involves the study of peoples and their cultural practices when collecting information. Ethnography requires a researcher to be actively involved in the field where the researchers involve in participants’ activities directly (Hammersley and Atikson 2007, p.14). For example, a journalist carrying out research on the kind of meal consumed by a particular community will have to join them when preparing food in order to collect rigid information. This is an effective method for obtaining primary information as journalist obtains data without exaggeration. Additionally, it enables account for the complexity of the group their relationship and providing context for their behavior (OReilly 2009, p.102). However, it encounters some challenges; firstly, respondents may behave differently during research period thus hiding reliable information. Additionally, the journalist is committed so much since they have to be actively involved in the f ield. Finally, it is a tedious method considering time taken to complete research. Ethnography is often referred to as â€Å"Think Descriptive† where gathered data is culminated, and then journalists’ think about it to bring about cultural meaning from the information obtained. It could also be advantageous for a journalist who is knowledgeable on ethnography since they are able to obtain information from nonverbal traits through body language thus ensuring no information is left hidden (Hansen 2010, p.215). Additionally, unique words are noted and their meanings are compared across cultures to note similarity and differences on the same. Ethnography enables journalists to reflect on their findings; thus, gaining more insight on the matter considering their personal observation on the field of study (Peterson and Domingo 2009, p.29). In addition, this method is useful to journalists in their reporting as it

Evaluation and Control Methods at McDonalds

Evaluation and Control Methods at McDonalds Evaluation and Control of Marketing Plans I. Abstract Every commercial organization looks to the bottom line to measure their degree of success over a given fiscal period, and as a barometer of performance as well as profitability. And regardless of the product(s), goods or services that company is engaged in the success of the organization depends on effective methods to generate sales, which is marketing and the evaluation and control of all factors within the enterprise. In addition, to the degree in which it can, the company also needs to evaluate and control factors or influence those aspects that are outside of the enterprise. The degree to which a company employs the correct methods within these spheres will determine to a great extent the degree(s) of success it will have in the marketplace. Achieving success in the consumer arena, as well as staying and thriving there, is a function of an organizations ability to implement what it has learned through market research and then implement those plans while evaluating and controlling their progress through the monitoring and measurement of results against forecasts. The preceding is important, because without goals and objectives the process itself is moot. And to attain the foregoing management must be able to pin point as well as understand the relative progress being made at every step in the selling and administrative (support) process to increase the quality, value and reputation of its offering, be it a product goods or services as well as adjust, modify, control, and factors that act upon or are inherent in this synergy. The preceding success is defined by the proper application of evaluative and control theories, of which there are a number of excellent examples. Toys R Us, Nabisco, Honda, British Airways and countless other industry leaders have all managed to find the proper mix of evaluation and control methodologies in their industry sectors. And while there is no definitive system or methodology that is universal there are principles that form the foundation for the development of those methods that work within the confines of a particular industry classification and thus, marketplace. Given the subtle nature of the components comprising these processes, evaluation and control, it was determined that the selection of the McDonalds Corporation would provide an illustrative example whereby the synergies are readily apparent. The promotion and selling of hamburgers has vaulted this company into a global icon that was fostered by creating a marketing concept that the company utilizes throughout its organizational matrix. McDonalds is a stellar example of a marketing driven company that has forged new ground in its industry classification as a result of successful evaluative and control techniques. II. Introduction In business, the scorecard is revenue. It measures the success of management in developing and organizing the enterprise into a coherent operation that effectively and efficiently produces and sells its products. McDonalds is one of the worlds most successful marketing driven companies regardless of whether you personally partake of its menu offerings, the company has managed to build an extremely successful brand franchise with young adults, as well as segments of the population above thirty. The company recognized that adults have a wide breathe of selections from which to choose, and are subject to the influences of associates, co-workers and circumstances in making such. Whereas children do not have this luxury, they are a product of the small environment they operate in, which is by and large home, school and their play interludes with friends. And one of the most influential components within that environment is television. McDonalds built and maintains its franchise by consistently cultivating and dominating afternoon as well as Saturday cartoon and childrens shows to create a built in recognition and sales base in the young generation. This influence thus extends to their parents, who become marketing targets as well, and continues as McDonalds follows as well as leads them through elementary and high school, into college and the working world. The image built through these advertising messages is reinforced in locations, the huge McDonalds tractor-trailers with giant hamburgers on the side and the delivery of the product in outlets. Even the use of the color red has been selected to achieve consumer recognition (Goodell, 2003) as it relies upon its location in the color spectrum to draw our eyes to it. Red, along with yellow tends to raise ones blood pressure ever so slightly as well as very moderately dilate the pupils. These attention and recall factors have been incorporated into the recognizable McDonalds signage, locations and interiors. The preceding examples are long term components of the companys marketing strategy that have helped to drive sales making it the worlds largest fast food operator. III. An Appraisal of Evaluation and Control Methods Kotlers (2003) book Marketing Management essentially states that the understanding of what to do and adjusting the processes while in motion, are the key principles of forging a marketing plan into revenue success. Least we forget, no matter how expertly crafted a marketing plan may be, results are not guaranteed. The foregoing is because market conditions change on a consistent basis, as must varied components of the marketing plan to adjust to market realities. This does not say that the core or foundation of the plan needs adjustment, just its branches and tentacles (Britannica, 2005). Cook, et al (1993) indicated that overlooking the importance of theory in program evaluation is a mistake. Senge (1994) elaborates on the foregoing in explaining that theory is a set of assumptions that are utilized in building a practical model on varied topics or business areas. Scriven (1991) states evaluation is the process of determining the merit, worth and value of things and goes on to add, evaluations are the products of that process Control theories are outgrowth of the requirement for businesses to gather information into meaningful statistical data for evaluation. Control also entails administrative, supervisory, production and logistics management (Schoensleben, 2000), and represents the data, processes and systems that evaluation theories as well as processes look at. Together, these two areas form the analytical process which is the key to all intellectual endeavors and the most powerful as well as versatile of tool disciplines such as design, statistics and logic. Brassington et al (2002) discusses the importance of controls and the establishment of them to effectively monitor and manage information as well as oversee results by gathering data for management review and evaluation. Without controls evaluation would be reduced to a study of planning measures to develop a means by which to gauge the effectiveness of varied business functions such as manufacturing, sales, marketing campaigns, etc. These are subject areas broached by Mills (1988) in describing the importance of verifying information gathered for analysis to ensure the proper foundational data is utilized in the process. The evaluation process is not just about raw numbers and data, Scriven (1980) states that Evaluation is what it is and adds that it is the determination of merit or worth, and what it is used for is another matter. Weiss (1972) sees the process in a broader context that encompasses policies, processes, people and any aspect that forms a functioning part of operation s. The core of the preceding references establishes that purpose of evaluations is to measure the results against the goals set at the onset, and to utilize this data in decision processes concerning modification and or improvement, if required. IV. The Importance of Evaluation and Control Methods at McDonalds Founded by Dick and Mac McDonald in 1948 as a restaurant. The McDonalds we know today did not begin its fast food origins until the brothers introduced their Speedee Service System that Ray Kroc utilized to establish the franchise system. This system, represents the control mechanism that McDonalds utilizes to control quality, sales and all aspects of operations that are tied into headquarter operations through regional branches that review and correlate the daily data. While the implications of the preceding are obvious in todays terms, such was not the case when the company established its first franchised outlet in 1953 (McDonalds Corporation, 2005). It is this franchise system that provides McDonalds with the perfect control mechanism for its 20,000 global locations and the information tools via which the company can evaluate each operation (McDonalds Corporation, 2005). The McDonalds franchise system works so well because they say that headquarters actually listens to them. This two-way communication path is a critical tool in retaining management control as well as a means to evaluate performance. The relationship between the individual McDonalds outlets and the corporation are so good that the idea for the Big Mac, Egg McMuffin and Ronald McDonald did not come from the headquarters operation, or even the companys advertising agency, but from a franchised store owner (McDonalds Corporation, 2005). As a result of management listening so closely to its franchisees the companys same store sales actually continue to increase with the opening of more McDonalds, belying the problem of potential saturation and the resultant reduction of revenues. The company has managed to develop such an excellent system of control because each of its outlets are owned by individuals with ties to their community and they are granted the freedom to run their business on a day to day basis within the broad context of McDonalds quality guidelines (McDonalds Corporation, 2005). The companys support and availability to its franchisees represents one of its most successful controls in that the assistance is welcomed, rather than being seen as supervision or meddling. The data collected through web based computer systems aids the company in understanding individual territories as well as individual store performance and assists in the planning of marketing and promotional campaigns as well as understanding competitive tactics and developments as part of the excellent two-way feed-back process that exists between the franchise owners and the company. V. Assessment of the Methods of Evaluation and Control at McDonalds The open two-way communication system that exists on the franchisor to franchisee basis within the McDonalds corporate culture and organizational matrix represents the interpersonal side of the relationship that fosters the flow of ideas as well as suggestions and innovations. On the data side, the restaurants are all equipped with a two-way data link system that permits them to send updates on the daily tally of sales. This information provides McDonalds with information on the consumption percentage of products as well as the success rate of promotions and advertising/marketing programs. The sophistication of this information provides the company with data on adjustments, modifications and other changes that might need to be made to either increase the effectiveness of these programs, as well as the planning, timing and spacing of future programs, advertising and campaigns. The preceding represents the heart of the McDonalds franchise driven success in that the effectiveness of its marketing program has created an atmosphere where the company is ingrained as an iconic part of lifestyles. An audience the company keeps close tabs on through its daily product sales updates. One of the methods that the company employs to evaluate quality throughout its franchise chain is the utilization of mystery shoppers to provide feed-back (Leung, 2001). This program was implemented to keep franchise owners on their toes concerning quality control and policy with respect to customer greetings, the offering of special promotions and order fulfillment along with a host of other things. This particular program has seen the quality scores come in at 81.9%, which is just marginally better than Burger King at 80.1%, Wendys at 80.7% and the 77% recorded for Taco Bell. The McDonalds score was only slightly higher than the 80% that is the mean average for all restaurant establishments nationwide (Leung, 2001). And while the company has not seen any dramatic increase from this particular program, the cumulative effect of all of the in-place as well as yet to be implemented measures represents a commitment to evaluative and control methodologies. Even in the face of mixed resul ts in this instance, the continued emphasis within this area is beneficial as a policy. VI. Recommendations The evaluation and control theories and practices of McDonalds as part of their franchisee relationship, represents a company wide commitment to a two-way communication methodology for that doubles as a feed-back as well as data collection system. As is usually the case with any program(s) there will be periods and or instances that suffer from quality or information slippage as well as a net performance that is less than optimal however, the commitment to such a policy has helped to make the company the leader within its field. The commitment of McDonalds to its open communication system and data collection methods provides the company with the means to monitor, evaluate and review marketing, administrative, policy and other areas which are all dependent upon public opinion. The seamless nature of the companys marketing, data and communication systems is a plus in providing management with information to make adjustments in control mechanisms through the evaluation of various programs and data sets. The culture as well as methodology is in place, and even though there will be instances whereby the individual applications might not yield the anticipated results the commitment to such close ties and pulse beat on its customers represents a company that understands the nature of the business it is engaged in customer satisfaction on all levels of contact. It is possible that the addition of short surveys and interviews might provide further benefits, but all in all McDonalds is actively engaged in maintaining a close relationship with its outlets and customers through active control and assessment methodologies. VII. Bibliography Brassington, Frances, Pettitt, Stephen. 2002. Principles of Marketing. Pp 623 675. Prentice Hall. ISBN: 0273657917 Britannica Online. 2005. The Marketing Process: Marketing Evaluation and Control. http://www.britannica.com/eb/article-27222?tocId=27222 Cook, T.D., Shadish, W.R., Leviton, L.C. 1993. Foundations of Program Evaluation. P. 20. Sage Publications. ISBN: 0803953011 Goodell, JJ. 2003. Some Thoughts on Color. http://www.goodellgroup.com/color.html Kolter, Philip. 2003. Marketing Management. Pp 256-345. Prentice Hall. ISBN: 0130336297 Leung, Shirley. 2001. McDonalds Asks Mystery Shoppers What Ails Sales. 17/12/2001. P. B1,3. The Wall Street Journal McDonalds. 2005. The McDonalds History. http://www.mcdonalds.com/corp/about/mcd_history_pg1.html Mills, Charles. 1988. The Quality Audit: A Management Evaluation Tool. McGraw-Hill. ISBN: 007042484 Schoensleben, Paul. 2000. Integral Logistics Management: Planning Control of Comprehensive Business Processes. Pp 162 221. Saint Lucie Press. ISBN: 1574442724 Scriven, M. 1991. Evaluation Thesaurus. P 1 Sage Publications. ISBN: 0803943644 Scriven, M. 1980. The Logic of Evaluation. P. 7. Edgepress Senge, Peter. 1994. The Fifth Discipline. Currency Publications. ISBN: 0385260954 Weiss, Carol. 1972. Evaluation Research: Methods for Assessing Program Effectiveness. Prentice Hall. ISBN: 0132921936

Liberia Essay -- Africa

Liberia owes its establishment to the American Colonization Society; founded in 1816 to resettle freed American slaves in Africa. An attempt at colonization in Sierra Leone had failed in 1815. Six years later native rulers granted a tract of land on Cape Mesurado, at the mouth of the Saint Paul River, to U.S. representatives, and the first Americo-Liberians, led by Jehudi Ashmun, began the settlement. In 1824 an American agent for the society, Ralph Randolph Gurley, named the new colony Liberia and the Cape Mesurado settlement Monrovia. Other separate settlements were established along the coast during the next 20 years. Soon, however, conflicts arose between the settlers and the society in the United States. By the time Joseph Jenkins Roberts became the first black governor in 1841, the decision had been made to give the colonists almost full control of the government. A constitution modeled on that of the United States was drawn up, and Liberia became an independent republic in Jul y 1847. Roberts was its first president, serving until 1856. Liberia was recognized by Britain in 1848, by France in 1852 and by the United States in 1862. The Americo-Liberian communities eked out a precarious existence during the 19th century. Claims over i nterior territory were disputed not only by the indigenous Mandinka (also known as Mandingo or Malinke), Kru, and Gola peoples, but also by European states that did not recognize Liberian jurisdiction over the interior. U.S. support led to a series of agreements with Britain and France between 1892 and 1911, which marked the present boundaries. (Liberian control over the interior peoples, however, was not completely assured until the 1940s.) Loans from Britain and the United States partially eased the country's financial difficulties. Liberia declared war on Germany on August 14, 1917, which gave the Allies an additional base in West Africa during World War I (1914-1918). In 1926 the Firestone Tire and Rubber Company opened a r ubber plantation on 400,000 hectares (1 million acres) of land granted by the Liberian government the year before. Rubber production became the mainstay of the nation's economy. In 1931 the League of Nations confirmed that Americo-Liberians were using native Africans for forced labor, tantamount to slavery. The ensuing scandal implicated the highest government officials; the president and vice presi... ...otestant. Islam has made progress among the people of the interior, who have largely retained their animist religions. Altogether, about 70 percent of the people follow traditional religions and 20 percent are Muslim. English is Liberia's official language but is spoken by only about one-fifth of the people. The remainder speak various African languages which mainly belong to the Mande, West Atlantic, or Kwa linguistic groups. Malaria, tuberculosis, yaws, and leprosy is prevalent in Liberia. In 2001 average life expectancy at birth was 53 years for women and 50 years for men; the infant mortality rate was 132 per 1,000 live births. Some hospitals are operated by the central government, but no national social-welfare system exists. The Compulsory Education Act of 1912 provides for compulsory, free education for children between the ages of 6 and 16. However, government attempts to implement this law are hindered by a scarcity of educational facilities, and only 33 percent of primary school-aged children were receiving education in 1996. Just 71 percent of the population were literate in 2001. The University of Liberia, in Monrovia and several colleges provide higher education.

The Simple Gift

Why is belonging significant to each and every one of us? What benefits does belonging impart for the individual? The real question is what is belonging? Belonging is a sense of acceptance felt when an individual gains an understanding of themselves in relation to others and the wider world. Sense of acceptance can be experience through time and different types of relationships or connections with their family, friends, and community, which may enhance the ability to belong or feel as though they belong.Good morning teachers and my fellow students, today, I am going to discuss with you my interpretation of acceptance in the environment of the individual and how it has been represented through the two significant texts including, free verse book The Simple Gift by Steven Herrick and wordless picture book The Arrival by Shaun Tan. Each one of these texts’ discusses and portrays the idea of being accepted or not being accepted in the environment through different circumstances bu t in a similar way.The first text is The Simple Gift by Steven Herrick which examines the life of a 16-years-old boy called Billy Luckett, who ran away from home because of the sense of isolation which shapes his identity and value. In ‘longlands road’ the imagery of the dilapidated house portray the sense of denial that Billy has experienced in past. The disconnect relationship between the place and his father, led Billy to move away from his environment to gain the sense of connection he never experienced.The isolation caused by an abusive father is seen in quote ‘‘gave me one hard backhander across the face, so hard I fell down†¦ and slammed the door on my sporting childhood. † pg. 15-16’. The technique that is used here is a metaphor explaining how Billy stopped playing sport. Billy journey of alienation ends when he moves and meets an old alcoholic man called Bill and a rich caring 17-year-old girl called Caitlin. Billy felt a physical and emotional sense of belonging to his new environment in the way its more welcoming and friendly then his hometown.Even though Billy does not belong physically, he feels he belongs emotionally because he’s away from his dad’s merciless treatment and he feels safe. The sense of acceptance of Bendarat can be seen in the quote â€Å"Bendarat is the perfect town† and this portrays that even though it’s not a perfect town but Billy sees it as a faultless town due to the connection that this town his provide Billy though old Billy and Caitlin. When Old Billy gives the key to house and Billy are not homeless boy that is not accepted but a boy that has a family and is secure.At the end of the book Belonging reaches beyond boundaries ‘and I looked up into the sky, the deep blue sky that Old Bill and I shared. ’(p. 205). This quote demonstrates the technique of symbolism the start of new journey of acceptance that comes from the connections that the individual gains through their relation with place, family or time. The second text that I have selected to portray ideas understanding and importance of belonging is The Arrival by Shaun Tan. Similar to the Simple Gift the migrant character in The Arrival leaves sense of isolation to look for and environment that would accept him.The story is told as a series of wordless images that might seem to come from a long forgotten time. Nameless man leaves his wife and child in an impoverished town that was destroyed because of the war. The man travels to an unknown country seeking better prospects for him and his family. This is seen when the visual techniques represent the family coming together. The most significant technique used on every single page of the book that lets the responder not only be in the characters shoes, but also contemplate what it would be like to be in a migrants situation, is the lack of words.This lack of words helps the responder contemplate the alienation felt by not only the character but by all migrants entering a foreign land and culture with a completely different language. Other than the responders’ contemplation of the alienation felt by the character and migrants, it also forces the responder to interpret the visual without the guidance that only words can provide finally the joy shown by the protagonist s daughter in the final chapter of the book shows the safety that has been resulted.The Simple Gift and the Arrival are similar in the way both of the main characters left their homes to look for a place that will provide them the acceptance and the belongings they need. Both of the characters environments did not provide these individual with the sense of fellowship. In The Arrival the man travels and leaves his wife and daughter to look for a better life for them in a new town.He was not force to leave but chose to leave to search for a better life for him and his family, even though he was accepted in that place but the circumstances of the war led to his movement. Much like the Simple Gift, Billy left his town for a better life away from his abusive and unaccepted father again he was not forced to leave but chose to look for a place that acknowledged him. Billy did not associate with his family or town but in The Arrival the man belonged but chose to leave for a better existence. Both characters went to search for a better and acceptance life.When Billy left he did not care about his father because he was the reason Billy left to find acceptance in the new experience where as the character in The Arrival was accepted in the town but chose to leave because of what the trouble and obstacles that the war produced. Family was a big part of the character life in the arrival where as in the simple gift Billy’s real family had no part in his life. In both texts the characters did belong in their first towns but in the simple Gift Billy chose not to belong where as in the arrival the character chos e to belong.This shows that the barrier to belonging is linked to the action of the individual interacting to the community and place to gain the feeling of acceptance. Lastly status had played a role in the movement of the both character, this is seen when the nameless man and Billy left because the poor conditions they lived in. Both books have similar technique in the way they both portray the symbolism of new journey of acceptance. In conclusion belonging is a lifelong requirement for the individual.Although how and where we experience a sense of kinship can change, but it remains a key contributor to our wellbeing and participation throughout our lives. Our sense of association can emerge from the connections we make with people, places, culture and groups. The Simple Gift and the arrival portray a clear understand of the importance and significance of belonging. Each character wants to feel belonged and they go and look for belonging. This shows that belonging is imperative in each and every one of us for our wellbeing.

Silent destroyer essays

Silent destroyer essays America the Beautiful! So why are we destroying it everyday with the use of pesticides? It has been proven that pesticides have affects on its surrounding, although made to improve earths resources, they typically take there negative effect on the environment in time. Pesticides affect more than the environment; they also affect the animals and humans living in the environment. There are alternative, to this major problem but, we as the caretakers of earth must act fast. In the following paper Im going to share with you what pesticides are. Ill tell you why they are not safe to use and some of the affects of pesticides. Last, I will talk about some new alternatives there are instead of using pesticides. Pesticides are toxic chemicals that poison the earth and its environment. Pesticides main use is to kill pests that destroy food crops. They are also used in forests, lakes, city parks, lawns, hospitals, schools, and homes. There are four types of pesticides; insecticides, herbicides, fungicides, and rodenticides. Insecticides kill insects, herbicides manage weeds, fungicides control mold and mildew, and rodenticides kill rodents. Pesticides are also found in a large range of products from shampoo to paper. Pesticides may be found wherever we live and work, in the air we breathe, in the water we drink, and in the food we eat(Mott Why are pesticides not safe to use, and what are there affects? Pesticides have many affects on the world today. Pesticides affect the environment in two different ways, It affects the water we drink and the soils we plant our crops in. Pesticides also affect the food we eat. Not only can pesticides be detected in food they are also found in humans and animals. So why are we moving so slowly to fix the problem? Everyday pesticides are dumped into our environment. Over time most of the pesticides make thier way to a source of water, whether it&...

Tomorrow When the War began essays

Tomorrow When the War began essays There are eight main characters presented from the novel, four of which are male and four are female. The four male characters are Homer, Kevin, Lee and Chris. On the other hand, the female characters are Ellie, Fi, Corrie, Robyn. Each character develops in different ways and at different stages but generally speaking the characters develop most through all the encounters of the invaders and that the more they found out about what had happened the more influence it had on the characters feelings and emotions. This led to the developments of the characters. The male characters: Homer develops a lot since the beginning of the book, his favourite hobbies before the war were pulling pranks on unsuspecting bystanders, winding up the girls at school so they call him names, and generally being a huge pain that refuses to like sport. Homer was a very laid-back guy. However he drops the pretence of years, and discarded the stereotype he has hidden behind and showed who he really is; a leader who can inspire, encourage and invigorate. He astonishes everyone with his level headed approach when there is danger Homer becomes quick, responsive and reliable. He puts forward some good suggestions of approach. He takes charge of most of the decisions and situations; he has become the leader of the group. At the start Kevin has a big ego and shows no respect for what everyone else says or suggests. But throughout the book, he learns to become more caring and respecting to others. Lee starts as a fairly common character type, a highly intelligent intro vert. who keeps everything bottled up inside. With the camping trip Lee is exposed to quite a different environment and quite a different group of people. An outsider to start with (he was not in Ellie and Corries circle of friends and was invited along because Ellie found him interesting) he starts to fit in and is certainly part of the group by the time they return home. It is ...

Health and Safety Assignment Example | Topics and Well Written Essays - 1250 words

Health and Safety - Assignment Example The passers-by who use the main road are also in danger. The cattle and sheep may be potentially exposed to serious peril if the chamber suddenly explodes. (c.) Evaluation of Risks: Due to the impending peril of a potential explosion of the chamber brought about by the cracks, it is best that immediate remedy shall be effected swiftly. The toxic pollutants found in the sewer system can cause a critical threat to public health. In the event that it explodes, the water system shall be affected which can harm the community that uses the sewer system. (d.) Implementation: A simple solution to fix the cracks by applying a sealant to the cracked edges is just a temporary relief. There is a need to upgrade the sewer system management plan. In order to prevent sewer overflows, it suggested that some guideline should be followed: 1. â€Å"Maintain uninterrupted sewage flow without health hazard, effluent leakage, or water infiltration and inflow. 2. Operate a sanitary sewer system that meets all regulatory requirements. 3. Avoid sanitary sewer overflows and respond to sanitary sewer overflows quickly and mitigate any impact of the overflow. 4. Maintain standards and specifications for the installation of new wastewater systems. 5. Verify the wastewater collection system has adequate capacity to convey sewage during peak flows". Details on how to achieve a sewer system management plan can be found in this website http://www.ci.san-luis-obispo.ca.us/utilities/download/ssmpgoal.pdf. (e.) Review of Assessment : The grave problem must be acted upon immediately. There is no need to wait for the operation to take place in June. The sewer system issue must be resolved in the soonest possible time as many people shall be exposed to the danger of spreading diseases and toxic pollutants in the water system which can be caused by a broken subterranean chamber of the sewer system. II. Operation 2 (a.) Hazards: The maintenance and upkeep of growing trees, grasses and hedgerows along highway and in the vicinity of a junior school in the suburbs of a small town has become a refuge of drug traders living in the area. The possible menace that the drug dealers can cause to the innocent children, the people who reside in the community, and the motorists who traverse the highway, should be prevented. (b.) Who may be harmed: The safety and well-being of the students attending the junior school and the entire school community are in jeopardy for they may encounter misfortune with the members of the drug syndicate. The gardener who is responsible for the upkeep of grass verge, tidy up hedgerows, and trim tree branches is in also peril if he is left alone to finish the task. The landowners near the site will also be in danger if no maintenance is implemented. â€Å"The highway users are exposed to harm, especially if they are blind and disabled and wheelchair or pushchair users. Children are particularly at risk from eye injury. They can also impair vision for drivers a t junctions†. Details on the danger caused by overgrown trees and hedges to highway users can be viewed in the website of Worcestershire County Council which can be viewed at http://www.worcestershire.gov.uk/cms/transport-and-streets/streets/trees-and-hedgerows.aspx. (c.) Evaluation of Risks: It is impossible for the grass cutter, which is a ride-on mower to be driven to the site on the

The Operations of E-Cab Essay Example | Topics and Well Written Essays - 2500 words

The Operations of E-Cab - Essay Example On the other hand, the production process refers to the manufacturing process or system involved in the production of goods and services. Consequently, the goods and services represent the desired packaged product. Therefore, considering the operations within E-Cab Company, the input resources would correspond to the raw materials required for the assembly of the cabs. These include posts and cross nails, paint and cross members (Johnson, Chambers, Harland, Harrison, and Slack, 2003:494). Consequently, the production process would correspond to the manufacturing process involved in the production of cabs, including all the quality checks involved in the entire process. Finally, the cabs produced to represent the finished product desired by the customer such as the Nokia company. According to Render and Heizer (1994:198), the manufacturing process requires an operational process. An operation process underlines the crucial decisions undertaken in the transformation of resources into products and services. Consequently, the objective of the operation process is the prompt and effective production of the desired goods and services (Heizer, 2010:198). Therefore, the transformation process incorporates the fundamental management model. This process involves operations strategy, design, planning and control, and, finally, improvement. All these processes are intertwined to produce the desired strategy in regard to operations. However, in order to understand this process, one has to consider the Hayes and Wheelwright model. Therefore, as regards E-Cab Company, its manufacturing system lacked in quality as a result of poor operational systems. This was a result of a deficiency in two crucial transforming resources: facilities and personnel.  

Discuss in detail the components of the Balance of payments account Essay

Discuss in detail the components of the Balance of payments account - Essay Example The BOP is the country’s way of monitoring the international trading of its product and service offerings, and financial assets (Melvin and Norrbin, 2013, p.59; Cool and Goddard, 2006, p.92, Stovel, 1959, p.21). When a country receives money, it is automatically credited to its account, and it is debited from its account once it has paid or given money. BOP is therefore the inflows and outflows of cash. Inflows are credit and outflows are debit. The work at hand establishes the discussion of the three essential components of the BOP and the issues pertaining to its equilibrium. The current account consists of merchandise exports and imports and invisible exports and imports (OECD, 2000, p.151; Rana and Alburo, 1987, p.50). It is technically the flow of product and service offerings into a country. This also includes revenue on investments done publicly or privately. Generally, the current account consists of three essential components too. The first component is the net export. This is the biggest part of the current account, because it is around 80 to 90 percent. The next component is the net foreign income. This may be the income payment on stocks and bonds. Thus, at some point the net foreign income may be the interest payment on the bond or the dividend payment. Aside from the two components mentioned so far, the other part of current account is the foreign aid (Gaspar et al., 2013, p.93; Eicher et al., 2009, p.352; Clarida, 2007, p.38). Foreign aids are amount of money that the other economies may have directly transferred to a certain economy for the purpose of providing aid. This can also take place when a worker sends money home. Financial account is the next relevant component of BOP. It is the International transfer of capital, and attainment and clearance of assets that are non-financial and non-produced (OECD, 2005, p.45; International Monetary Fund, 2000, p.50). The financial account consists of real assets and financial assets. The real asset

I.T and Hauhaus Essay Example for Free

I.T and Hauhaus Essay As they are the competitor within the market, the retailing strategies to be used are similar. Therefore, it is easier to collect and compare the financial data and draw out the conclusion to see which company would be worthier to invest. The report covers the company and industry background, ratio analysis, future forecast of two companies’ performance. 2)Company Background Bauhaus (0483, HK) Bauhaus was found in 1991. It has been listed on HKEX stock market since 2005. There are more than 200 retails store and over corners and point of sales in Hong Kong, Macau ,mainland China and Taiwan,. Apart from selling different foreign brand, liked Cheap Monday, G-Star, EVISU etc, Bauhaus also building the local brand liked Salad, T Tough Jeansmith and 80/20. It is a leading retail store in selling casual wear, especially for jeans item. There are 234 Bauhaus shops in Asia. Using the wholesale strategy, Bauhaus can expand the business from Asia to Western country. In the future, it may diversify its product line like launch more foreign brand to increase its competiveness. I. T (0999, HK) I. T was found in November of 1988. It has been listed on HKEX stock market since 2005. The Group has an extensive self managed retail network extending to nearly 450 stores across Greater China with staff around 4,800. The brands are well accepted in Thailand, Saudi Arabia, Australia, the Philippines and France. More stores will be opened in these places in the future. The feature of I. T retail store is group several brands in a sizable retail location. It owns a number of in-house brands liked 5CM, fingercroxx and X-large, as well as distributing European and Japanese designer’s brands such as French Connection and A Bathing Ape Comme des Garcons, DG, etc. 3)Industry Outlook Hong Kong is one of the fashion hubs in Asia. There are a wind variety of local and international fashion brand locate there flagship store in Hong Kong. The competitive is dynamic and incentive. Hong Kong consumers are willing to spend money on fashion and clothing. As the purchasing power of is high, so the demand of fashion product is huge. According to CIA THE WORLD FACTBOOK, this entry gives the gross domestic product (GDP) or value of all final goods and services produced within a nation in a given year. From this result, Hong Kong is ranking to 37 after compared to 227 countries in the year of 2010. According to the information from Asia Case Research Centre (ACRC), it shows that retail is the 2nd largest sector in the service industry that accounted for 85. 7% of Hong Kongs GDP. Also, The Census and Statistics Department (C;SD) indicate that the value of total retail sales in October 2011, provisionally estimated at $34. 2 billion, increased by 23. 1% over a year earlier. Analyzed by broad type of retail outlet and comparing October 2011 with October 2010, wearing apparel increase 14. 6%; footwear, allied products and other clothing accessories increase 11. 3%. This data proofs that the demand of fashion items is huge and purchasing power in this region is relatively high. Besides, tourists come to Hong Kong are increasing each year; they bring with high purchase power in fashion items, especially those Chinese tourists. According to the statistics released by the Immigration Department, about 800,000 to 900,000 Mainland visitors travel to Hong Kong monthly. It shows that Hong Kong’s market has a huge potential development chance. According the data of Hong Kong government, the sales revenue of retailing business has a growth during April of 20010 to Feb of 2011. It is because the economic environment is better than past year. Hong Kongs GDP fell in 2009 as a result of the global financial crisis, but a recovery began in third quarter 2009, and the economy grew nearly 6. 8% in 2010. In addition, China’s economy growth fast, the performance of its economy growth is greater than the other country. And Hong Kong’s economy is influenced by China very much. In the future, we can see that Hong Kong’s retailing business will growth rapidly. It seems a great chance to develop the retail business; however, there are some risks on the growth of fashion retail business in Hong Kong. Nowadays, Globalization is a hot topic of the world, more and more foreign brands enter in Hong Kong market, such as GAP, Forever 21, Zara, HM and Monki, etc which provide good price and trendy design merchandises. They regarded Hong Kong as the stepping stones to go into the China market. With more branding in Hong Kong, the competition between them is becoming more intensive and serious. Therefore, the local fashion retailers have to build up their competitive advantages to withstand the impact from those foreign brands. Also, because of the inflation of Hong Kong and China, the cost of the materials, labor and transportation is getting higher. Garment manufacturing is a labor intensive activity. The cost of garment is mainly from the increasing labor cost and transportation cost. In order to deal with, the retailer probably need to order more amount of quantity each time to achieve the economy of scale, so the cost will be lower. Furthermore, as we know that Hong Kong’s rental price of shop is the first three expensive in the world. The rental price has been increasing rapidly in the recent years. From 2010 to 2011, the rental price was increased more than ten percent. So, rental price of the store is a core cost of any business, especially fashion retailer as it needs a large space for displaying and storing the products. The rental cost affects the profit of the fashion retailers. To conclude, Hong Kong fashion retail market is still positive. There are many great opportunity for Hong Kong fashion retail to expand its business. However, there are some uncertainty need to be pay attention, such as the entrance of foreign brands and the unstable rental cost. So, the local fashion industry needs to create a competitive strategy to deal with. For example, local fashion retailers can use the attractive marketing strategy, liked collaboration with other brands, provide excellent customer services and building great brand image. 4)Ratio analysis i) Test for profitability I. T (in HKD 000)Bauhaus (in HKD 000)* a)Return on Equity (Net income / Average stockholders’ equity)416945/[(1843212+1477723)/2] =25. 1%25. 1% b)Profit margins (Net income/ Net Sales)416945/3834422 =10. 9%11. 4% ii)Test for liquidity I. TBauhaus c)Current Ratio Current Asset/ Current liabilities1873282/1012495 1. 85%3. 3 d)Quick Ratio (Current Assets- Inventory)/ Current liabilities(1873282-736717)/1012495 =1. 1%1. 7 e)Inventory Turnover Cost of goods sold/ Average Inventory1405482/[(736717+394520)/2] 2. 52. 0 iii)Test for Solvency and equity position I. TBauhaus f)Debt/Equity Ratio Total liabilities/ Total stockholders’ equity(1012495+429852)/1843282 0. 78(149 7+126461)/494938 0. 26 iv) Market test I. TBauhaus g)Price/Earnings ratio Current Market Price per Share/ Earning per Share4. 88/0. 33 =14. 82. 98/0. 32 =9. 3 h)Dividend Yield Ratio Dividends per share/ Market price per share0. 146/4. 8 =3. 0%0. 177/2. 98 =5. 9% *Quote from annual report* Two financial reports announced in different date- Bauhaus- For the year ended 31 March 2011 I. T—for the year ended 28 February 2011 i )Test for Profitability Profitability is a primary measure of the overall success of the company. This is a class of ratios that are used to assess a business’s ability that generate earnings compared to its expenses and other relevant costs incurred. To determine rather the company is valuable for investing or not which need to get high profitability when compared with competitor’s company. However, in fashion industry, the sales revenue is seasonal. For example, the sales revenue is much higher during Christmas and Chinese New Year in Hong Kong. So, we should not compare the retailers fourth-quarter profit margin with the profit margin from the same period a year before because it would be far more informative. a)Returns on Equity This ratio indicating how much income was earned for every dollar invested by the stockholders. ROE can reflect if they have used the money that invested in the company to generate much more income. If the ROE is low, it shows that the returns of the investors will not be high. And the company doesn’t utilize the resources that they have invested. Two companies have a similar result of this ratio. Both two companies can generate about 20% of income using stockholders’ equity. It is because retail store is not very high investment to enter the market; it has higher ROE when compare to other industry liked Construction Company. In order to measure the company is worth to investing on; ROE ratio should not be lower than 15%. So, two companies are worth to invest on. b)Profit margin Profit margin is an indicator of a companys pricing strategies and how well it controls costs. It is calculated by finding the net profit as a percentage of the revenue. A low profit margin indicates a low margin of safety: higher risk that a decline in sales will erase profits and result in a net loss, or a negative margin. The higher profit margin means that the company has a higher ability to generate profit. I. T’s result is 10. 9%, it is lower than Bauhaus 11. 4%. I. T should minimize the expense. Bauhaus has a higher profit margin in 2010/2011. It shows that they have put effort to maximize the profit. Since compared with last year (10. 5%), it has been increased. i) Test for liquidly It is a class of financial metrics that is used to determine a companys ability to pay off its short-terms debts obligations. A companys ability to turn short-term assets into cash to cover debts is of the utmost importance when creditors are seeking payment. Bankruptcy analysts frequently use the liquidity ratios to determine whether a company will be able to continue as a going con cern. c) Current ratio This ratio measures the ability of the company to pay current debts as they become due. It is the important ratio that we can identify if the company has a good cash flow. If the debts recalled but the company does not have enough money to pay it, the company may be asked to bankrupt. On the other hand, current ratio should be in appropriate level. Ratio is too high means the company did not fully utilize the current assets to generate the profit. Bauhaus have a higher current ratio than I. T, it means Bauhaus’ ability of returning the debts is greater than I. T. It can more utilize current assets to generate more income. It shows that they have $3. 3current assets for returning $1 of current liabilities. Investor need to concern the ability of a company that utilizes the current asset. I. T has a lower Current ratio than Bauhaus. However, it is enough ability for them to returning the current liabilities when they are recalled. And it shows that I. T has better utilization of the assets to generate profit. It shows that they have $1. 85 current assets for returning $1 of current liabilities. d) Quick Ratio Quick Ratio is similar with the current ratio with no consideration on the inventory factor. It is more representatives to measuring rather the company can return the current liabilities immediately. The quick assets included Cash, Accounts receivable etc. These assets can return into cash in short time. Inventory will not be counted in this ratio as it may need longer time to return into cash and a risk of cannot be sold. It is a very important ratio for fashion industry, since the trends cycle of clothing is fast, the product may be in today, but out day tomorrow. So, fashion retailer should not keep too many inventories. Bauhaus have a higher in Quick ratio, however, compared with the current ratio, it is a great variation on two ratios. It means that the inventory tied up its current assets. It is not a good issue on a fashion company. They need to bare the risk on high discount of the product when the product is outdated. It will be high losses on the revenue. They can minimize the inventory through different method, liked big sale, buy one get one free and so on. Although the quick ratio f I. T is lower than Bauhaus, it is enough to returning the debts when all the current debts are recalled. e) Inventory Turnover This ratio measure how quick of a company sells their inventory. Higher inventory turnover lead to shorter cycle on inventory. Since inventory is not easily being sold out and transform into cash in a short period, fashion retailer should not hold too much inventory. Since fashion items are easily faded out. If the company store too much stock, the risk of the inventory cannot be sold out will be increase. Also, the expenses of storing will be occurred. Once the inventory is outdated, the company needs to sell it in a large mark down price. The profit of the company will be affected Since Bauhaus have a lower level on inventory, its inventory turnover will much slower than I. T. It may tie up the capital if the inventory cannot be sold. So, company should reduce the level of inventory. I. T has a greater performance on inventory turnover. It shows that they have shorter cycle on inventory. So that it is much easier transforming inventory into cash. iii) Test for Solvency and equity position It’s a set of ratio that to test the company can be able to meet it long-term repayment responsibility. It provides a measurement of company can continue to meet its debt obligations. f) Debt/ equity Ratio This ratio measure a companys financial leverage calculated by dividing its total liabilities by stockholders equity. It indicates what proportion of equity and debt the company is using to finance its assets. I. T’s result is 0. 33, shows that $0. 33 liabilities that exists for each $1 invested by the owners. It is a very low value. Bauhaus’s result is 0. 21, which is lower than I. T. In the Balance Sheet, we can find out that Bauhaus did not ask for the long term debts from the third party. It shows that they don’t have the interest burden. The result shows that two companies is not using the debt financing to acquire the financial resources, liked selling bonds, bills or notes to the investors. Debt financing is much higher risk than equity financing. As these two companies is listed company, they would like use the equity financing to raise money. And the equity financing method is more safety and no regular interest burden. v) Market Test Market test relate the current market price of share of stock to an indicator of the return that might accrue to the investor. It based on the share markets perception of the company. It can let the investor to know if the company is worth to invest. g) PE Ratio Current Market Price per Share/ Earning per Share This ratio measure the re lationship between the current market price of the stock and its earnings per share. The higher the ratio, the higher the perceived quality of the earnings by the share market. It also shows the future growth of company. If the P/E ratio is too high, it means that the value of the company is overstated. And it is not a good choice to investing on that company. I. T have a higher PE ratio than Bauhaus it means that the quality of the earnings by the share market is higher. It is more worth to invest h) Dividends Yield ratio This ratio measures the dividend-paying performance of different investment alternatives. The higher of result, the better performance. Bauhaus have a higher result, it shows that they have higher dividend-paying performance. If the investor wants to put the money into low risk and long term investment. They can choose this company. 5)Limitation on analyses of ratio Since two financial reports is announce in different ended date. The result may not be accurate. The fashion retail industry turnover is seasonal, like The Chinese New Year of 2011 was in February so the sales turnover must be high in that moment. After that, the turnover will be drop. So, these two companies will in different sales turnover rate. 6)Forecast of the company’s future prospects This part can be divided in to two parts, the 5 years income statement analysis and potential risk of the company. a)I. T The diagram shows that turnover have been increased gradually during 2007 to 2011. Although 2008-2009’s local economy is in down turn, the company still can strive to increase of turnover. It is predict that the company will probably maintain the increment since the economy situation is recovering and the local residents will spend more money on clothing items. The diagram shows that I. T had undergone a decrease on profit in year 2009 due the poor economy situation. And they suffered decrease of financial income. And the operating expense was higher than 2008. After 2009, there was a great improvement on profit. It has six times more profit comparing during 2010and nine times during 2011. It is predict that the company will probably maintain the increment of the profit if it can keep the level of expenses. However, there are some risks have been raised. The operating cost is increasing during these 5 years. Since the rental price is much higher in the recent years. They should adapt different strategy in order to keep the cost in the low level. Another risk is that I. T needs to pay attention that is the exchange issue. Since I. T sources many merchandises from different countries and the foreign exchange is unstable. For example, Japan YEN is much higher exchange rate. However, I. T’s buying office purchase many Japanese fashion brand products. So the cost and price of the merchandises will be impacted by the exchange rate. To deal with risk management, I. T embed a risk alert culture throughout the Group, the Internal Audit Department has implemented an annual internal control risk self-assessment to allow major business units to identify and analyze the risks underlying the achievement of business objectives and to determine a basis for how such identified risks to be managed and mitigated. In the coming future, I. T should pay more attention on risk management in order to prevent suffering from the economy situation and to have a greater growth. Bauhaus Bauhaus also have a gradual increase of turnover during 2007-2011. The increment from 2009 to 2010 was slowly. It may because of the economy situation was still not recovered yet. However, there was a sharply increment from 2010 to 2011. It is predict that, the turnover will be increased faster. Bauhaus also suffered a decrease of financial income in 2009. After 2009, there was an improvement on profit growth. However, the improvement is less than I. T. The diagram shows that the profit properly tends to be increased. Bauhaus also face the foreign currency risk and operation cost increment risk. The Group continuously monitors its foreign exchange position and, when necessary, will hedge foreign exchange exposure arising from contractual commitments in sourcing apparel from overseas suppliers. Generally, the Group introduces conservative strategies on its financial risk management. In the future, Bauhaus will have a great growth. However, in the fashion business market, the information is run fast, the risk is always happen. The company should build up a risk management system to minimize the risk of company operation. 7)Conclusion The financial performance of both Bauhaus and I. T compared in this report is great. And the prediction of their future growth is positive. Thereby, two companies are worth to be invested. The above ratios show that Bauhaus have a better performance than I. T. For the investor that can undergo low risk, so the investment on Bauhaus is more preferable. It is because the company growth and financial debt position is better, and it has a higher dividend yield, and they keep on paying the dividends in last 5 years. For the investor who wants to have higher return, I. T will be a good choice. It is because the PE ratio is lower, so the company still has a great improvement and the share price probably being increased. It’s good for the investor that purchasing the stock in low price and then sold them in higher price.